MENA E-Commerce Entrepreneurship Knowledge Series

    Aperçu

    Résumé

    The project aims to respond to the COVID crisis and the recent increase in demand for e-commerce due to the lockdowns in most MENA countries and the social distancing requirements that should last longer than the lockdowns.  Retail businesses are struggling to find a way to reach customers and retain sales during this crisis.

    The project will aim to support this challenge by offering women-led SMEs in MENA an opportunity to learn, in English, French and Arabic, about the fundamentals of doing business via e-commerce, managing logistics and utilizing digital marketing channels. These e-learnings will be delivered through a short series of webinars and facilitated, interactive online deep dive clinics.

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    Objectifs de développement durable

    This project contributes to the following Sustainable Development Goals, as defined by the 2030 Agenda for Sustainable Development.