SheTrades Latin America: Supporting women businesses‘ transition towards the post COVID digital age



    SheTrades Latin America is an initiative of ITC - SheTrades Global, implemented by ITC - ecomConnect. With the objective of empowering and training 1,000 women-led companies to enable them to sell their products and services online. The programme will run from June 2022 to December 2023. 

    ITC works with strategic partner institutions specialized in e-commerce in Argentina, Chile, Colombia, Costa Rica, El Salvador, Honduras, Guatemala, Panama and Uruguay, to develop tools and events in Spanish. The project aims to guide and assess a total of 1,000 beneficiary companies in their e-commerce journey on the virtual learning platform developed by the project.

    SheTrades LatAm will contribute to SDG 5 and the ITC target of "Connecting 3 Million Women to Markets." 

    SheTrades Latin America es una iniciativa piloto de SheTrades Global, implementada por ecomConnect. Su objetivo es aumentar la digitalización de 1,000 empresas latinoamericanas lideradas por mujeres para vender en línea. El proyecto se comenzó en junio, 2022, y se llevará a cabo hasta diciembre de 2023.

    El ITC trabaja con las instituciones técnicas especializadas en comercio digital en Argentina, Chile, Colombia, Costa Rica, El Salvador, Honduras, Guatemala, Panamá y Uruguay para desarrollar y probar las herramientas y eventos en español. El proyecto aspira a capacitar a un total de 1.000 empresas beneficiarias en su ruta para vender en línea utilizando la plataforma de aprendizaje virtual desarrollada en el marco del proyecto. 

    SheTrades LatAm contribuirá al ODS 5 y al objetivo del ITC de “Conectar a 3 millones de mujeres con el mercado”.


    Objectifs de développement durable

    This project contributes to the following Sustainable Development Goals, as defined by the 2030 Agenda for Sustainable Development.

    Empowering women through e-commerce

    Companies are invited to apply to the programme. To qualify for the e-commerce training, companies must be:

    • Micro, small or medium companies where women hold at least 25% of leadership roles
    • Located in Argentina, Chile, Colombia, Costa Rica, El Salvador, Guatemala, Honduras, Panama or Uruguay 
    • Producer and marketer of products suitable for sale online, such as beauty and cosmetics, fashion, accessories, jewellery, handicrafts, toys, stationery, gourmet products, digital marketing, consulting services, and others.

    For more information, visit the SheTrades website.