Press releases

ECOWAS, ITC launch West African Competitiveness Observatory to boost regional exports

22 May 2024
ITC News

Policymakers and businesses in West Africa now have an online tool to track their countries’ trade competitiveness and to find new business opportunities in the region, with the launch of the West African Competitiveness Observatory.

The ECOWAS Commission and the International Trade Centre (ITC), with financial support of the European Union (EU), launched the online platform at a high-level event on 21 May to help unleash economic growth across West Africa, where more than half of intraregional export potential -- valued at $3.2 billion -- remains untapped. West Africa’s exports are more competitive within the region than on the rest of the continent or in global markets.

The Observatory offers three modules that enable policymakers to monitor and analyze trade competitiveness at both national and regional levels. Businesses can use the platform to identify business opportunities and engage with buyers and suppliers across markets in the region.

The Trade Competitiveness Module enables comprehensive monitoring and analysis of countries’ trade competitiveness, presenting data on at the global, continental and regional levels. The Regional Value Chain Module enables policymakers and businesses to assess and integrate regional value chains, providing insights into five key sectors: apparel and textiles; beauty, wellness and personal care products; food preparations for infant use; processed fish and crustacean products; processed fruits, vegetables, and roots. The Business Matchmaking Module facilitates cross-border collaboration for businesses by promoting products and services and will allow them to connect with partners across the region, aided by automatic translation in English, French and Portuguese.

‘The Observatory will provide access to important information for policymakers and businesses to take advantage of international markets,’ said Massandjé Toure-Litse, Commissioner, Economic Affairs and Agriculture, ECOWAS Commission. ‘Supporting small businesses to effectively access markets will generate employment and contribute to economic growth.’

“Policymakers and businesses, use the Observatory for insights into your region’s great untapped trade potential and turn that potential into tangible economic benefits,” said ITC Executive Director Pamela Coke-Hamilton. “We hope to see businesses, especially small businesses, make the most of this tool to find buyers and enter new markets.”

The launch of the Observatory comes at a time when West Africa navigates the challenges posed by globalization, technological advancement and an evolving trade landscape. With its three modules, the Observatory aims to position West Africa as a hub of economic growth and opportunities on the global stage. According to ITC’s export potential estimates, West Africa could add $45.7 billion in exports to the world by 2027.


Notes to the Editor

About the West African Competitiveness Observatory - The West African Competitiveness Observatory serves as a monitoring tool for assessing the trade competitiveness of West African countries and the region. Its primary function is to aid policymakers in crafting policies that promote trade competitiveness and facilitate the development of value chains. The Observatory also supports local firms, especially small businesses, in integrating into regional value chains.

For more information about the West African Competitiveness Observatory, visit:

About the International Trade Centre - The International Trade Centre is the joint agency of the World Trade Organization and the United Nations. ITC assists small and medium-sized enterprises in developing and transition economies to become more competitive in global markets, thereby contributing to sustainable economic development within the frameworks of the Aid-for-Trade agenda and the United Nations’ Sustainable Development Goals.

For more information, visit

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Media contact

Susanna Pak
Senior Strategic Communications Officer
International Trade Centre
E: pak [at]
T: +41 22 730 0651