New platform gives export guidance to Brazilian businesses

14 June 2024
ITC News

To help guide Brazilian businesses throughout the exporting journey, Apex-Brasil has brought together key resources from across Brazilian ministries and institutions, private service providers, and international resources to create the Brasil Exportação platform.

This new digital resource, launched in November 2023, provides direct contact and links with more than 600 resources and services. Among the wealth of resources, it includes the ITC Global Trade Helpdesk, a digital platform that simplifies market research for small businesses. Apex-Brasil partnered with ITC to make the Helpdesk available in Portuguese in 2021. It also integrates as the Portuguese version of Eping, which provides updates on changing regulatory requirements in the sanitary and phytosanitary and technical barriers to trade categories.

‘We are grateful for the strong partnership and collaboration with Apex-Brasil, and greatly appreciate the new Brasil Exportação platform that was created as it is an excellent tool for Brazilian firms,’ said Mathieu Loridan, Senior Market Analyst at the International Trade Centre.

Thus far, Brasil Exportação (BRAEXP) had more than 50,000 unique accesses. The platform helps Brazilian businesses prepare themselves for exporting, adapting and marketing their products for diverse markets. BRAXP also helps find the right fairs and marketplaces to identify buyers, as well as understanding options for financing and receiving payments.

‘This new platform is really revolutionary in creating a seamless journey for Brazilian exporters, allowing them to easily find and contact all the different institutions and service providers they need throughout their internationalization journey,’ said Juarez Leal, Head of Digital Platforms and Senior advisor to the CEO’s office at Apex-Brasil.

About Apex-Brasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy.