Putting the VALUE back in value chains

    Alliances for Action (A4A) is an ITC initiative that aims to transform agricultural value chains and promote sustainable food production by honoring the value that smallholder farmers and SMEs contribute to agri-food value chains. A4A aims not only to improve stakeholders’ financial wellbeing, but also to promote equity, sustainability, and inclusion throughout these food systems.

    An A4A development project typically begins by working with farmers, processors, and distributors from across a value chain to identify gaps in the healthy functioning of a food system. Then, working cooperatively, value chain stakeholders share market information, create opportunities to increase expertise, and cultivate mutually beneficial commercial relationships. Stakeholder groups and institutions from across a value chain are included in the consultation, implementation, and governance phases of every development project.


    Sustainable Development Goals

    This project contributes to the following Sustainable Development Goals, as defined by the 2030 Agenda for Sustainable Development.



    Partnerships as a catalyzer for collective action 


    A4A does not work alone to achieve these outcomes. In seven projects for value chain development, A4A engages hundreds of stakeholders across 35 countries in Africa, Latin America, the Caribbean, and the Pacific. Together with our partners, we seek to build more sustainable and competitive conditions at every step across agricultural value chains. A4A’s team of specialists represents 35 nationalities with a diversity of backgrounds and expertise. This professional capacity enables A4A to maintain a strong presence in the field, with a focus on project implementation.

    Through our unique, participatory approach, A4A cultivates the conditions for stakeholder partnerships to emerge, which collectively lead to ongoing, scalable improvement in the health of agricultural value chains, the sustainability of food systems, and thereby in the well-being of smallholder farmers and SMEs. In this way, A4A works beyond the scope of individual projects by facilitating ongoing learning and collaborative action among value chain actors to advance the achievement of more equitable global agri-value chains.

    Thanks to digitalization, it has never been easier for individuals and organizations to connect and collaborate to tackle complex issues and create meaningful change. 

    We advance efforts to develop global agribusiness value chains that equitably distribute benefits to all stakeholders
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    Coffee Sustainability Initiatives Map

    The Coffee Sustainability Initiatives Map is an interactive tool that provides more visibility on sustainability and support initiatives in coffee producing countries around the world. Users can discover what is being done, where, and by whom in the coffee sector. The Coffee Sustainability Initiatives Map is co-created and requested by members of the International Coffee Organization’s Coffee Public-Private Task Force and the International Trade Centre through the Coffee Guide Network, supported with co-funding from the European Union and ITC. The collective effort shows how collaboration can result in practical resources for collective action.



    ITC contact

    Castro Rodriguez
    wcastro [at] intracen.org
    Kasong Yav
    akasong [at] intracen.org
    fangelucci [at] intracen.org