Liberia

ECOWAS: Strengthening agri-food trade in the region through institutional coordination and business support
Contact
First name
Yared
Last name
Befecadu
Email
befecadu@intracen.org
Body

Video

26 March 2024

<p>The project aims to support the organizational capacity, technical skills, service portfolio and analytical tools of regional and national organisations to improve the understanding and management of agri-food related policies and services in the ECOWAS region by:</p><ul><li><a name="_Hlk117017537">Strengthening the ECOWAS Commission coordination process and instruments related to agri-food trade;&nbsp;</a></li><li>Designing sustainable and gender sensitive agri-food trade facilitation instruments;</li><li>Improving the service portfolio of businesses support organizations to better serve the needs of agri-food businesses involved in regional trade</li></ul>

Type
Project
Date
-
External ID
C232
Highlighted
Off
Netherlands Trust Fund IV – Export Sector Competitiveness Programme in IT & ITES, agriculture and tourism (NTF IV)
Contact
Title
Tech Sector Development Coordinator
First name
Martin
Last name
Labbé
Email
labbe@intracen.org
Body

International Trade Centre’s NTF IV Inclusive Tourism project in Myanmar focused on fostering economic opportunities through the development of sustainable tourism products in Myanmar – consolidating previous project results in Kayah State and extending activities to Tanintharyi Region. In addition, the project supported Myanmar’s tourism industry at the national level in the following areas: marketing and branding, tourism statistics, and development of codes of conduct for tourists, tour operators and communities.

ITC


The NTF IV Inclusive Tourism project is funded by the Government of The Netherlands. ITC continued its close collaboration with the Netherlands’ Centre for the Promotion of Imports from Developing Countries (CBI) and its parallel tourism project assisting tour operators and the national sector associations in export promotion.

 

More about our work:

Digital marketing holds promise for tourism in Myanmar

From Kayah to Tanintharyi: Expanding inclusive tourism in Myanmar

Tanintharyi chosen as second Myanmar state to benefit from ITC tourism project

ITB Berlin to shine spotlight on women entrepreneurs and youth from the Gambia, Ghana, Kenya and Myanmar

In Senegal, NTF IV supported the development of the local IT/ITES sector though::

  • Strategic, inter-ministerial coordination; an information technology (IT) & information technology-enabled services (ITES) export-development strategy; and positioning of Senegal on the global IT & ITES market
  • Strengthening OPTIC (Organisation of Information Technology and Communication Professionals) as a provider of export advisory and training benefiting its current and future members
  • Developing markets with Senegal’s main trade promotion organization, ASEPEX and OPTIC using techniques already developed under NTF III for Bangladesh, Kenya and Uganda
  • Building training capacity in export marketing planning and sales
  • Mobilizing the Senegalese network of foreign trade representatives to promote IT & ITES trade opportunities to complement the work done around investment promotion.
ITC

For examples of our work:

VivaTech : une vitrine pour l’innovation numérique en Afrique

Senegalese tech start-ups make business connections at VivaTech

African tech companies show interest in ICT environmental sustainability

The NTF IV Uganda aimed to strengthen small businesses by influencing policymakers, regulators, as well as trade and investment support institutions. We also worked with private trade and business support providers, along with international market partners to create a supportive environment for IT and IT-enabled services.

Women with headsets
ITC

The intermediary outcomes of NTF IV were:

  • Policymakers and regulators monitored and coordinated the implementation of the endorsed the IT&ITES export plan and country marketing plan.
  • Trade and investment support institutions (ATIS, ICTAU, and UBPOA) extended and improved their export-related services for IT & ITES.
  • Small businesses and start-ups took steps to become more competitive.
  • Beneficiary companies and supported associations developed international linkages and built partnerships.

 

For examples of our work:

Taking Companies from Local to International Success: The Crucial Role of Export Marketing Coaches

NTF IV Training, Mentorship in Uganda lead to Tech Startup Growth, Job Creation

Uganda’s Hostalite partners with Ethiopia’s top mobile payments company

Ugandan, Senegalese start-ups live ‘in the future’ at CEBIT digital expo

Performance roadmap shows Uganda’s ICTAU how to better serve its members

Ugandan start-ups part of the solution during COVID-19

Why should your start-up move to Uganda?

NTF IV Training, Mentorship in Uganda lead to Tech Startup Growth, Job Creation

This project boosted production and trade of cocoa across the value chain in Sierra Leone, Liberia and Guinea. Smallholder producers improved post-harvest efficiency, connected better to markets, and complied with relevant standards.

 

An example of our work:

Liberian cocoa sector stakeholders identify impediments, suggest solutions

Resources

Sustainable Development Goals

This project contributes to the following Sustainable Development Goals, as defined by the 2030 Agenda for Sustainable Development.

Linking support for agribusiness and digital technologies sectors

The Netherlands Trust Fund IV (NTF IV) - Export Sector Competitiveness Programme was based on a partnership agreement between the Dutch Centre for the Promotion of Imports from developing countries (CBI), affiliated to the Ministry of Foreign Affairs of the Netherlands and the International Trade Centre. The agreement was signed in September 2017, and ran to end June 2021. NTF IV built on the successful cooperation between ITC and CBI. This cooperation has been embodied in a series of programmes called Netherlands Trust Fund I, which ended in 2009, the Netherlands Trust Fund II, which ended in June 2013, and the Netherlands Trust Fund III, which ended in June 2017.

NTF IV aimed to enhance export competitiveness of certain sectors in selected countries through an integrated approach to competitiveness built around one outcome – generation of export revenues.

ITC implemented NTF IV through four individual country/sector projects linked to joint advocacy at the global level, especially on women. CBI and ITC selected the four country/sector combinations building on jointly defined criteria including country requests, market demand, CBI/ITC and Dutch Ministry of Foreign Affairs priorities, and feedback from Dutch Embassies and other donors on how Netherlands assistance can best be prioritized within the comparative advantages of ITC and CBI.

Type
Programme
Projects
Myanmar: Inclusive tourism development with focus on Kayah state (consolidation) & Tanintharyi (extension) (NTF IV)
Senegal: Export development of IT and IT-enabled services (NTF IV)
Uganda: Export development of IT and IT-enabled services (NTF IV)
Mano River: Value Chain Development for Cocoa (NTF IV)
Social media
Date
-
Highlighted
Off
AfCFTA: Empowering women in the AfCFTA - Phase 2 (SheTrades)
Contact
First name
Judith
Last name
Fessehaie
Email
jfessehaie@intracen.org
Body

Making the AfCFTA work for women entrepreneurs and producers

A 2020 ITC survey of 70 African women's business associations found that 70% of them have not been meaningfully involved in negotiations and their members are not taking advantage of existing regional trade agreements.

To make the AfCFTA work for women, SheTrades adopts a four-pronged approach to engage with African women and their business associations, and to promote their participation in and shaping of the AfCFTA:

  • Developed 9 policy briefs on priorities for women in trade facilitation, non-tariff barriers, standards, trade in services, ICTs & digital trade, strengthening women’s associations, investment, competition, intellectual property, and e-commerce.
  • Published 44 recommendations on Phase I issues for women in the AfCFTA
  • Mobilized more than 50 women’s business associations across the continent
  • Organized peer-to-peer and knowledge-sharing sessions
  • Kicked-off the development of a formal network
  • Supported women’s business associations with training on sustainable business development models, governance of associations, service portfolio development, and risk management
  • Bolstered policy advocacy skills
  • Provided technical assistance and capacity building on gender-mainstreaming into AfCFTA national strategies
  • Supported national-level consultations on gender issues and the AfCFTA
A 2020 ITC survey of 70 African women's business associations found that 70% of them have not been meaningfully involved in negotiations…
Do not show

Resources

The SheTrades Initiative has developed a range of AfCFTA-related resources for women entrepreneurs, women’s business associations, and policymakers:

Modules on the SheTrades Virtual Learning Space

  • Fostering an Inclusive African Continental Free Trade Area (AfCFTA): English - French
  • Making COMESA Work for Women: English
  • Leveraging Intra-Regional Trade in the Context of ECCAS and the AfCFTA for Women: English - French

 

 

Publications

Policy Briefs

Recommendations

SheTrades AfCFTA brochure

Sustainable Development Goals

This project contributes to the following Sustainable Development Goals, as defined by the 2030 Agenda for Sustainable Development.

<p><span lang="EN-GB">Given the AfCFTA&apos;s potential to foster regional value chains and its ambition to encompass goods, services, intellectual property, competition and investment, it is critical that women are well-positioned to seize opportunities in regional trade.&nbsp;</span><span lang="EN-GB">The project,<strong>&nbsp;SheTrades: Empowering Women in the African Continental Free Trade Area&mdash;Phase &nbsp;II,&nbsp;</strong>contributes to &nbsp;<strong>ITC One Trade Africa strategy</strong> on African regional integration. It aims to empower women entrepreneurs<span>&nbsp;</span>to benefit from trade opportunities created by the AfCFTA. The project will help design a more inclusive AfCFTA by providing women&rsquo;s business associations with capacity-building, networking platforms and support for effective policy advocacy on AfCFTA Phase II issues; leveraging the private sector to foster women&rsquo;s economic empowerment through the AfCFTA; working with ECOWAS to strengthen the ecosystem for women; and promoting public private sector dialogues on women and trade across selected countries.&nbsp;</span></p>

Type
Project
Date
-
External ID
C101
Highlighted
Off
Conducive policy and regulatory environment: Trade negotiations and policy reform
Contact
First name
Jean-Sebastien
Last name
Roure
Email
roure@intracen.org

Sustainable Development Goals

This project contributes to the following Sustainable Development Goals, as defined by the 2030 Agenda for Sustainable Development.

<p>The ITC&rsquo;s Supporting Trade Negotiations and Policy Reform Programme seeks to strengthen the capacity of public and private sector stakeholders to contribute to trade negotiations and policy/regulatory formulation on emerging matters relating to facilitating investment, green trade, e-commerce/digitalization, inclusive trade, sustainable and resilient value chains, industrialization plans, strengthened multilateral and regional integration, and other trade and investment policy issues identified as relevant for a conducive business environment.</p><p>Through this project, ITC will, in relation to the topics mentioned above, seek to (a) generate awareness/understanding of stakeholders through information-sharing/awareness-raising engagements; (b) capacitate stakeholders to engage in informed and inclusive trade and investment policy and regulatory reforms; and (c) support domestic trade and investment policy reforms through technical studies/analyses and related advisory support to facilitate implementation of reforms, including undertaking legislative/regulatory reforms.</p><p>In designing and implementing such support, ITC builds upon the multilateral and regional/bilateral trading frameworks in place to ensure there is a coherent and coordinated approach to domestic trade and investment policy reforms and that measures implemented are aligned with trade commitments undertaken and/or international best practices in this regard.</p><p>The activities implemented under this project will be based on requests received from countries/institutions.<!--[if !supportAnnotations]--><a href="#_msocom_1" language="JavaScript" name="_msoanchor_1"></a><a href="#_msocom_2" language="JavaScript" name="_msoanchor_2"></a><!--[endif]--></p><!--[if !supportAnnotations]--><!--[endif]--><!--[if !supportAnnotations]--><!--[endif]--><!--[if !supportAnnotations]--><!--[endif]--><a href="#_msoanchor_1"></a>

Type
Project
Date
-
External ID
C128
Highlighted
Off
Supportive business ecosystem: Institutions and Ecosystems for Business Support
Contact
First name
Saskia
Last name
Marx
Email
marx@intracen.org
Body

Sustainable Development Goals

This project contributes to the following Sustainable Development Goals, as defined by the 2030 Agenda for Sustainable Development.

<p><a name="_Hlk155357558"><span style="color: rgb(97, 189, 109);">Business support organizations (BSOs) are critical actors in an ecosystem of business support, categorized by the formal and informal connections among service providers that recognises and takes advantage of shared objectives and complementary strengths.</span></a></p><p><span style="color: rgb(97, 189, 109);">ITC has developed a unique centre of excellence in the establishment, improvement and connectedness of business support organizations. This work with BSOs is embedded as a core service area for ITCs strategy and recognises the role that BSOs play in delivering results to all stakeholders through their ability to create scale, systemic change and sustained results</span></p><p><span style="color: rgb(97, 189, 109);">In this strategic cycle (22-25), ITC will continue to serve a broad range of BSOs including those active in ITC&rsquo;s priority impact areas of youth entrepreneurship, green trade, digitalisation and gender, with managerial and operational solutions, but also invest more in ecosystem level interventions, and make use of digital channels for efficiency, scale and value.</span></p><p><span style="color: rgb(97, 189, 109);">This docu<span>ment sets out a 4-year perspective (2022-20225) and 4 strategic objectives for supportive business ecosystems with, specific outputs and activities describing the year-on-year contribution of W1 funding to the strategic core service area 2.</span></span></p>

Type
Project
Date
-
External ID
C130
Highlighted
Off
ACP Business-friendly: Supporting value chains through inclusive policies, investment promotion and alliances
Contact
First name
Sadiq
Last name
Kazi Syed
Email
syed@intracen.org
Body

Context

Putting the value back in African, Caribbean and Pacific countries value chains.

 

Specialty coffee barista in Ethiopia

We at ITC know that smallholder farmers and small firms are the foundation of sustainable food systems in African, Caribbean and Pacific countries. Yet many lack the opportunities to diversify, add value and compete in domestic, regional and global markets. 

Through our Alliances for Action approach, we are offering micro-level interventions through the ACP Business-Friendly Programme, promoting inclusive and sustainable agricultural value chains in areas such as coffee, cocoa, cotton, and kava. 

Adding value to products and promoting local consumption can help create economies of scale and empower agribusiness communities, allowing farmers and their families to thrive. 

Our project draws on a holistic approach, working both at the farm level and on building artisan skills like chocolate-making, coffee roasting and even barista techniques. Building up these sustainable production practices will help farmers absorb economic shocks as well as help attract investments. 

I’m elated to build on our knowledge and skills in coffee through this cupping and roasting training, especially in our beautiful and resourceful continent. Thank you for welcoming me, I look forward to taking Liberica coffee forward.
I’m elated to build on our knowledge and skills in coffee through this cupping and roasting training, especially in our beautiful and resourceful continent. Thank you for welcoming me, I look forward to taking Liberica coffee forward.
Sangai Brisbine
Brisco Natural Coffee, Liberia

Resources

Achieving a living income and a better quality of life for producers guides our approach.
Do not show

Sustainable Development Goals

This project contributes to the following Sustainable Development Goals, as defined by the 2030 Agenda for Sustainable Development.

<p>In 2018, the ACP Secretariat, the EC, together with ITC, UNIDO and the World Bank finalized the Joint Proposal for a five-year Program (hereafter the &lsquo;Program&rsquo;) aiming at (1) adopting and implementing business-friendly and inclusive national policies and legal frameworks, and (2) strengthening productive, processing, promoting and marketing capabilities and value chains. The three agencies will respectively deliver micro-, meso-, and macro-level activities, and will ensure the appropriate level of coordination and synergies aiming to deliver integrated solutions to ACP countries.&nbsp;</p><p align="JUSTIFY" dir="LTR">The program includes country-level interventions, as well as Rapid Response and Regional Engagement windows for each of the three pillars. The Rapid Response window aims at swiftly responding to emerging beneficiary needs given emerging demands in the thematic areas of the Program; the Regional Engagement window will primarily aim to promote knowledge exchange, best practices and experience capture and sharing to contribute to two fundamental objectives.&nbsp;</p>

Type
Project
Date
-
External ID
B807
Highlighted
On
Liberia: Developing the tourism sector with a focus on surfing and destinations
Contact
First name
Aklile
Last name
Habtemariam
Email
ahabtemariam@intracen.org
Body

Recipients

Sustainable Development Goals

This project contributes to the following Sustainable Development Goals, as defined by the 2030 Agenda for Sustainable Development.

<p style="text-align: justify;">The International Trade Centre implements a tourism development project in Liberia. The project focuses on developing surfing and other destinations. It has an overall objective of improving economic growth, in the form of higher revenue, and job contributions of the tourism sector through: a) improving the policy environment and institutional capacity to support the sector; b) undertaking targeted promotion and advocacy campaigns to promote tourism to international, regional and domestic markets; and c) developing new tourism destinations around surfing and other water related activities. The project will mainly be implemented at the Robertsport surfing area, the Chimpanzee Island and the <span lang="EN-US">Providence Island tourist destination sites.</span></p><p style="text-align: justify;">The main partners of the project are the government of Liberia through the Ministry of Commerce and industry, and the Ministry of Information, Cultural Affairs and Tourism; the International Trade Centre; the United Nations World Tourism Organisation; and the Enhanced Integrated Framework Secretariat that has provided the funding for the project.</p>

Type
Project
Date
-
External ID
B555
Highlighted
Off
SheTrades West Africa
Contact
First name
Anna
Last name
Summer
Email
asummer@intracen.org
Body

Who we work with

We work hands-on with everyone from government officials to small-scale farmers to support women and their businesses. SheTrades West Africa offers guidance and support throughout the value chain, from growing crops to getting finished products into international markets. We do this through one-on-one coaching as well as group workshops designed to bring practical benefits to small businesses.

We make policymakers aware of issues around women’s economic empowerment, and we use the SheTrades Outlook to give them the tools they need to support women’s businesses.

We develop ways for business support organizations and service providers to improve services for small businesses, especially to women producers.

Our coaching and training in export strategies, standards, packaging, and branding makes women-owned businesses more competitive, throughout the value chain.

With trade fairs, buyer visits and business-to-business events, we connect women-owned businesses with international buyers.

Tailored trainings in production, processing, and business management help women farmers improve their harvests and sales.

The new cooperatives policy will create a more enabling trade environment in the country and encourage women in business in Sierra Leone to take advantage of increased trade opportunities through inclusive cooperatives.
The new cooperatives policy will create a more enabling trade environment in the country and encourage women in business in Sierra Leone to take advantage of increased trade opportunities through inclusive cooperatives.
Saffie Deen-Tarawally, director of policy and planning
Sierra Leone Ministry of Trade
ITC worked closely with the ministry to include gender-responsive policy options that ensure women benefit equally from trade.
ITC worked closely with the ministry to include gender-responsive policy options that ensure women benefit equally from trade.
With the help of coaching on packaging, marketing, and branding by SheTrades West Africa, there has been an increase in my sales, particularly after redesigning the company’s branding collateral.
With the help of coaching on packaging, marketing, and branding by SheTrades West Africa, there has been an increase in my sales, particularly after redesigning the company’s branding collateral.
Jacqueline Djiré, owner
Société de Production et de Distribution (Production and Distribution Company), Côte d’Ivoire
Due to the project’s trainings on good practices of shea processing in Upper Guinea, we have increased the quality and quantity of our products, from 32 to 56 tonnes. And we’ve improved the management of our cooperatives.
Due to the project’s trainings on good practices of shea processing in Upper Guinea, we have increased the quality and quantity of our products, from 32 to 56 tonnes. And we’ve improved the management of our cooperatives.
Moussoken Sangaré, member
FUPROBEK, Guinea
I thank SheTrades West Africa and KOICA for the business management training I attended which gave me the knowledge to lead the development of a financial policy for my cooperative. The changes we have seen in our revenue since this policy was developed is huge. We have good savings, and we are spending efficiently.
I thank SheTrades West Africa and KOICA for the business management training I attended which gave me the knowledge to lead the development of a financial policy for my cooperative. The changes we have seen in our revenue since this policy was developed is huge. We have good savings, and we are spending efficiently.
Juma Shakila
Cassava farmer and head of the Po River Cassava Cooperative, Liberia

Videos

Resources

Sustainable Development Goals

This project contributes to the following Sustainable Development Goals, as defined by the 2030 Agenda for Sustainable Development.

<p>The SheTrades West Africa project, financed by the Korea International Cooperative Agency (KOICA), is being implemented in Cote d&rsquo;Ivoire, Guinea, Liberia and Sierra Leone. The project&rsquo;s goal is to improve the livelihoods of 10,000 women in selected agricultural value chains by 2023. The focus in Sierra Leone and Cote d&rsquo;Ivoire is cashew, in Liberia cassava and in Guinea shea. The project will be working with the governments (ministries of trade, agriculture and gender/women), Business Support Organisations, value chain operators, SMEs and women as part of the farming household to develop the competitiveness and inclusiveness of these sectors, create local value addition, establish new market linkages and increase the benefits for women in these value chains.</p>

Type
Project
Date
-
External ID
B610
Highlighted
Off