Publications

Small firms in developing countries are using social media to find new clients and generate trade. This guide advises on how to develop a successful social media strategy with a tight budget. Using real business cases and the latest ways to measure the real-time impact of social media campaigns, the...

Cette publication du Centre du commerce international (ITC) à l'occasion de son 50ème anniversaire explore les nouvelles opportunités de connecter aux marchés mondiaux les petites et moyennes entreprises (PME) des pays en développement, fournit des recommandations pour l'assistance au commerce,...

With health tourism on the rise, this study draws upon four Asian countries - India, Malaysia, Thailand and the Philippines – to offer insight into how developing countries can attract a greater share in this industry. The study is relevant for all countries exploring market opportunities in...

Streamlining government procedures, improving transport maintenance and IT infrastructure, and better dissemination of trade-related information are cited as keys to improving Kenya’s export performance, in a new ITC country study on non-tariff measures. Two-thirds of companies surveyed in Kenya...

This is the first training guide that helps tea farmers and factories lower their emissions and reduce energy costs. It was created with the Ethical Tea Partnership, the Rainforest Alliance and FLOCERT using a Kenya Tea Development Agency factory as a pilot case. Climate change is already having an...

Rwandan exporters face onerous standards imposed by private clients in addition to government requirements, an ITC survey reveals. Fair Trade certificates demanded by clients in the European Union, especially for coffee and tea, are bringing costs and delays that seriously hinder Rwandan exporters,...

Mauritian exporters claim to be less affected by trade barriers than many other countries that have participated in the ITC business surveys on non-tariff measures. Among the 400 Mauritian firms surveyed, 27% of exporters were adversely affected by non-tariff measures; 36% of importing firms...

Pour que les pays en développement puissent exploiter l'économie florissante des services, leurs milieux d'affaires doivent être pleinement associés à l'expansion du commerce des services et à la gestion des questions réglementaires connexes. Le présent ouvrage aide les gouvernements et les...

Private sustainability standards can be an effective tool to foster sustainable development. This paper outlines conditions for sustainability and potential obstacles. Private sustainability standards can bring benefits to producers and the supply chain. This literature review analyses why the...

This paper provides easy-to-follow guidance on the basic labelling requirements for finished natural product and sustainability certification. Labelling products correctly is an essential requirement to sell natural products in the United States consumer market and exporters from developing...

Literature review of interdependencies between public and private standards. It focuses on how governments could engage with private standards to impact their legitimacy and significance in the market; provides examples of complementarities between public and private standards. Part three of a...

This paper is a tool to help businesses implement ISO 9001:2008.The Diagnostic Tool enables businesses to score and assess readiness to implement an effective ISO 9001:2008 Quality Management System. It covers planning; resource management; business processes; measurement, analysis and improvement;...