Cameroon agribusinesses refine brands for global markets

26 julio 2022
ITC News

Cameroon agribusinesses redefine brands for global markets under United Kingdom Trade Partnerships (UKTP) Programme

How does a small group of companies in Cameroon make themselves better known to the global marketplace?

What are the unique concepts, activities and passions that drive business innovation among African companies and how can they attract new buyers, partners and workers?

These were some of the important issues addressed as part of the marketing and branding support activities under the United Kingdom Trade Partnerships (UKTP) Programme in Cameroon.

Eight companies working in the cocoa, chocolate and Penja pepper industries of Cameroon participated in a series of brand awareness and visual prioritisation exercises.

Working with UKTP experts, the companies defined their history, objectives and passions for their industry and translate that passion into a bright and effective new branding campaign. In addition, the companies were given insights into how branding can be translated into a marketing strategy.  

Many of the companies chose to change their logos to reflect better the company and its place in the modern business world. They also finished the activities with business cards, company and product flyers and websites.

With the support of the UKTP team, one of the Penja Pepper producers, Umaja Pepper, finished the activities with a new brand and an entirely new suite of marketing products.

The next step for these companies is to use both traditional and social media and other communication strategies to market their products around the world.

Under the UKTP Programme in Cameroon, social media training conducted in May 2022 will assist these companies with creating awareness of their websites, social media accounts and new marketing strategies to build brand awareness and deliver more opportunities for companies to grow.

About the project

The UK Trade Partnerships (UKTP) programme works with African, Caribbean and Pacific (ACP) countries to increase exports from SME suppliers to the United Kingdom (UK) and the European Union (EU). The UKTP programme is funded by the Foreign, Commonwealth & Development Office (FCDO) of the United Kingdom of Great Britain and Northern Ireland. It is implemented by the International Trade Centre.