Launch of ITC 4th edition of Coffee Guide in Amharic


    The Ethiopian Coffee and Tea Authority and the International Trade Centre (ITC) are pleased to welcome you to a special event presenting the 4th edition of The Coffee Guide, launching for the first time in Amharic.

    A panel discussion will highlight the pivotal role of knowledge products and education in improving the Ethiopian coffee sector’s competitiveness on the global market. Participants will also get to taste winning coffees of the recent Fairtrade Golden Cup Ethiopia competition, from the Netherlands Trust Fund V programme for the sustainable development of Ethiopia’s coffee sector.

    Date et lieu
    11 mai 2023

    Addis Abeba


    09:30 - 10:00
    10:00 - 10:35
    Welcome remarks by Ms. Pamela Coke Hamilton, ITC Executive Director; Dr. Sofia Kassa, State Minister, Agricultural Investment and Inputs; Dr. Adugna Debela, DG Ethiopian Coffee and Tea Authority; H.E. Henk Jan Bakker, Ambassador of the Netherlands to Ethiopia
    10:35 - 10:55
    The Coffee Guide - Fourth Edition in Amharic
    What does making the Coffee Guide accessible to Africa mean? - Mr. Enselme Gouthon, President, A CRAM and Mrs. Sara Yirga, President, IWCA
    Introduction to the Coffee Guide, Ms. Sarah Charles, Co-author of The Coffee Guide, 4th Edition, ITC
    10:55 - 11:00
    Press conference & group photo
    11:00 - 11:15
    Coffee break
    11:15 - 12:00
    Leveraging knowledge sharing and education to improve the competitiveness of Ethiopian coffee on the global market
    Mrs. Sara Yirga (NvCA, YA Coffee), Mr. Getahun Gebrekidan (Fairtrade Africa), Mr. Kirubel Fikresi (Daye Bensa Coffee). Moderator: Ms. Giulia Macola (ITC).
    12:00 - 13:00
    Guided coffee tasting
    Presentation of coffees from the NTFV project and cocktails.