Event
Launch of ITC 4th edition of Coffee Guide in Amharic
Overview
The Ethiopian Coffee and Tea Authority and the International Trade Centre (ITC) are pleased to welcome you to a special event presenting the 4th edition of The Coffee Guide, launching for the first time in Amharic.
A panel discussion will highlight the pivotal role of knowledge products and education in improving the Ethiopian coffee sector’s competitiveness on the global market. Participants will also get to taste winning coffees of the recent Fairtrade Golden Cup Ethiopia competition, from the Netherlands Trust Fund V programme for the sustainable development of Ethiopia’s coffee sector.
Programme
09:30 - 10:00
Registration
10:00 - 10:35
Welcome
Welcome remarks by Ms. Pamela Coke Hamilton, ITC Executive Director; Dr. Sofia Kassa, State Minister, Agricultural Investment and Inputs; Dr. Adugna Debela, DG Ethiopian Coffee and Tea Authority; H.E. Henk Jan Bakker, Ambassador of the Netherlands to Ethiopia
10:35 - 10:55
The Coffee Guide - Fourth Edition in Amharic
What does making the Coffee Guide accessible to Africa mean? - Mr. Enselme Gouthon, President, A CRAM and Mrs. Sara Yirga, President, IWCA
Introduction to the Coffee Guide, Ms. Sarah Charles, Co-author of The Coffee Guide, 4th Edition, ITC
Introduction to the Coffee Guide, Ms. Sarah Charles, Co-author of The Coffee Guide, 4th Edition, ITC
10:55 - 11:00
Press conference & group photo
11:00 - 11:15
Coffee break
11:15 - 12:00
Leveraging knowledge sharing and education to improve the competitiveness of Ethiopian coffee on the global market
Mrs. Sara Yirga (NvCA, YA Coffee), Mr. Getahun Gebrekidan (Fairtrade Africa), Mr. Kirubel Fikresi (Daye Bensa Coffee). Moderator: Ms. Giulia Macola (ITC).
12:00 - 13:00
Guided coffee tasting
Presentation of coffees from the NTFV project and cocktails.
