Digital Export Enablement Programme (DEEP) for ASEAN Small Businesses

    With DEEP, MSMEs from ASEAN will take full advantage of the digital trade opportunities to grow and scale their business internationally.

    Embracing new digital trade opportunities

    The International Chamber of Commerce (ICC), Google and the International Trade Centre (ITC) collaborate for the Digital Export Enablement Programme (DEEP) for small businesses in the ASEAN region (Association of Southeast Asian Nations).

    By equipping them with digital, export-relevant skills, the programme will help 1,000 micro, small and medium-sized enterprises (MSMEs) from across ASEAN member states to grow their business internationally. 

    We see a future where every small business from ASEAN can take full advantage of digital trade opportunities to scale their business internationally.

    Driven by our belief in the power of cross-border commerce, DEEP is facilitating a unique cross-border entrepreneurial journey for small businesses from Southeast Asia, by delivering a series of trainings, access to digital platforms and practical workshops/sessions that will strengthen the capacity of MSMEs from 10 ASEAN markets and will enable them to engage in cross-border digital trade.

    The hybrid training programme will cover the fundamentals of market research as well as developing skills in digital marketing and creating digital export strategies for firms. 


    Why should small businesses apply? 

    You’ll become part of a network of entrepreneurs and experts, and benefit from: 

    • Coaching on market research to identify and compare trade opportunities;

    • An online self-driven e-commerce course tailored for small businesses;

    • Access to a global e-commerce community of free resources;

    • Coaching on digital marketing (only for the most motivated 150 businesses!);

    • Access to Google ads credits and/or Google consultation support for eligible SMEs;

    • A certificate from ICC, Google and ITC upon completion of the programme.

    If you’d like to participate in the programme, you must: 
    • Be a micro, small or medium-sized business of up to 100 employees. 

    • Be located in one of the ASEAN countries (Brunei, Myanmar, Cambodia, Indonesia, Laos, Malaysia, the Philippines, Singapore, Thailand and Viet Nam).

    • Have at least one business online channel (website, marketplace store, social media account).

    • Have a strong interest in/or plan to explore markets in the ASEAN region and beyond. 

    Companies are invited to apply by April 30th. Applications will be reviewed by the Programme Steering Committee (ICC, Google, ITC) according to the criteria. The training will start in mid-May for a duration of 3 months. More detailed information will be provided to successful firms in the application process. 

    ITC contact

    ajankowska [at]
    ccollado [at]