ITC publications bring the business voice to sustainable trade, with a focus on developing countries. We offer guidance for trade policymakers, business support organizations and small firms. Our reports offer insights to make trade more inclusive, green, digital and competitive.
Stronger ties between African cotton producers/ginners and Asian buyers can improve the market positioning of African cotton. The African-Asian cotton trade has great potential. This study examines African challenges to improve along the value chain to meet Asia’s growing demand. It reviews ITC...
China is both an exporter and importer of green coffee and roasted coffee. The quantities produced and consumed are modest in a global context: China produces some 40,000 tons of green coffee annually (0.5% of world production). Annual consumption is some 30,000 tons (0.025 kg per capita), a small...
The global pandemic has hit small farmers with disruptions in health, food security, transport, finance and demand. It has also increased the cost of doing business. Smallholder farmers, already dealing with the effects of a climate and price crisis, are taking emergency measures for resilience. At...
A comparison of sustainability schemes, as well as an overview of the trends in the markets for specialty and sustainable coffees. Coffee niche markets provide opportunities for producers in developing countries to increase their incomes. This paper, drawn from ITC’s new book on the coffee trade,...
Coffee is the world's most important agricultural crop in terms of trade volumes; it is exported by 60 countries and is one of the few major commodities grown predominantly by smallholder farmers. This report: presents an overview of the market trends for coffee certified as ‘sustainable’ over...
This paper provides key information about the North American natural products market with a special focus on selected South American and African products. Natural products in the North American market have experienced strong market growth in the last decade as consumers increasingly demand...
This guide deals with the relationship between the successful marketing of crafts and visual arts, and the appropriate use of intellectual property (IP) system instruments. It: identifies situations where obtaining formal IP protection ought to be considered explains how to implement...
Report analysing the global market for organic cotton fibre, textiles and clothing - gives a definition of organic cotton and ‘fair trade’ cotton; provides detailed figures for organic cotton production, trade, and consumption; presents the geographical markets for organic...
The Cotton Exporter’s Guide is a reference book that is primarily targeted at cotton producers, ginners, exporters and traders in cotton producing developing countries, mainly, but not exclusively, in Africa. The guide provides a comprehensive view of all aspects of the cotton value chain from a...
This study outlines the market potential in the United States and Canada for three Peruvian natural ingredients that are essential for biodiversity. Peruvian producers and exporters will find an overview of the market potential in the United States and Canada for golden berry, Peruvian mesquite and...
