Publications

ITC publications bring the business voice to sustainable trade, with a focus on developing countries. We offer guidance for trade policymakers, business support organizations and small firms. Our reports offer insights to make trade more inclusive, green, digital and competitive.

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Digitalization and the rise of the platform economy are rapidly changing the way in which firms do business. A strong business ecosystem is necessary to manage this change. This year’s SME Competitiveness Outlook tells how to build it.

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African tech hubs play an important role in building fledgling entrepreneurial ecosystems and helping start-ups, but they struggle to earn revenue and become financially sustainable. This report, based on interviews with dozens of hubs across Africa, examines what hubs do, how they make an impact...

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This report encourages artificial intelligence (AI) literacy for small businesses and trade institutions, especially in developing countries, through the lens of publishing. It shows that AI tools empower everyone in the workplace to be publishers – and that leaders can navigate the promises and...

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Companies in 16 French-speaking African countries are more likely to export when they comply with international standards, according to a joint survey by ITC and the Permanent Conference of African and Francophone Consular Chambers (CPCCAF). Among 9,000 firms surveyed, only 25% have an...

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Study explaining how to identify viable projects adapted to tourism supply chains in order to promote poverty reduction. It provides guidelines structured around three phases: 1) Diagnosis of Current Situation and Context includes tools to map the tourism value chain and the participation of the...

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With health tourism on the rise, this study draws upon four Asian countries - India, Malaysia, Thailand and the Philippines – to offer insight into how developing countries can attract a greater share in this industry. The study is relevant for all countries exploring market opportunities in...

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Global value chains in services can boost economies of small developing countries. The case of Costa Rica illustrates how global value chains in services can enable small developing countries to be significant actors in twenty-first century trade and investment patterns, as well as the challenges to...

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 This guide is a showcase of successful public-private dialogue in developing countries. It demonstrates the value of business advocacy on trade policy issues featuring the Barbadian tourism industry, customs services in Ghana, Thailand’s automotive industry, Penang, Malaysia’s export...

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This paper provides key information about the North American natural products market with a special focus on selected South American and African products. Natural products in the North American market have experienced strong market growth in the last decade as consumers increasingly demand...

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The clothing industry can be an important employment generator for many African countries. Clothing imports into South Africa rose over a five-year period to US$ 1.1 billion in 2009, making it the world’s twenty-fifth largest importer of this product group. Most imports were from Asia. However,...

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This paper provides easy-to-follow guidance on the basic labelling requirements for finished natural product and sustainability certification. Labelling products correctly is an essential requirement to sell natural products in the United States consumer market and exporters from developing...

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