Publications

ITC publications bring the business voice to sustainable trade, with a focus on developing countries. We offer guidance for trade policymakers, business support organizations and small firms. Our reports offer insights to make trade more inclusive, green, digital and competitive.

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Many climate-smart technologies exist in Pakistan to help farmers adapt to climate change. These include commercially available technologies and those developed locally. Various factors hinder their uptake, limiting climate resilience.

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International business investors can embed sustainability in each step of their operations. This guide describes the social, environmental and economic practices that international firms must understand when entering a new market.

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Understanding the global demand for environmental goods and services can unlock new export opportunities for developing country SMEs. This study provides a market overview of this complex sector, which reached an estimated US$ 866 billion in 2011, and is expected to rise to US$ 1.9 trillion by 2020...

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The rhinoceros faces the risk of extinction in the wild if current poaching rates continue. Viet Nam, a main market, uses horn as an ingredient in Traditional Asian Medicine (TAM). An ITC survey of 1000 consumers of TAM, including 239 rhino horn users, found they preferred rhino horn that is...

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Rwandan exporters face onerous standards imposed by private clients in addition to government requirements, an ITC survey reveals. Fair Trade certificates demanded by clients in the European Union, especially for coffee and tea, are bringing costs and delays that seriously hinder Rwandan exporters,...

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Upgrading quality infrastructure and enforcing quality compliance are key to Pakistan’s export development. A survey of almost 1,200 companies on non-tariff measures found that more than half of Pakistani exporters face regulatory or procedural trade-related obstacles. The report recommends...

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Streamlining government procedures, improving transport maintenance and IT infrastructure, and better dissemination of trade-related information are cited as keys to improving Kenya’s export performance, in a new ITC country study on non-tariff measures. Two-thirds of companies surveyed in...

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Many trade obstacles can be dealt with at home, this report finds, regarding business concerns about non-tariff measures in Malawi.   This ITC survey of exporters and importers in Malawi reveals that their main challenges to access markets abroad are twofold in relation to non-tariff...

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African tech hubs play an important role in building fledgling entrepreneurial ecosystems and helping start-ups, but they struggle to earn revenue and become financially sustainable. This report, based on interviews with dozens of hubs across Africa, examines what hubs do, how they make an impact...

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This report encourages artificial intelligence (AI) literacy for small businesses and trade institutions, especially in developing countries, through the lens of publishing. It shows that AI tools empower everyone in the workplace to be publishers – and that leaders can navigate the promises and...

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