Publications

Small firms in developing countries are using social media to find new clients and generate trade. This guide advises on how to develop a successful social media strategy with a tight budget. Using real business cases and the latest ways to measure the real-time impact of social media campaigns,...

Pharmaceuticals, baby food, cotton clothing and cars are the four focus value chains of this report. 

Global markets for sunflower products The sunflower value chain encompasses sunflower seeds, oil and cake. The global production of sunflower seed has doubled in the past 20 years, driven by improved yields and expanded acreage. The bulk of sunflower seed produced is used to make sunflower oil,...

The Cotton Exporter’s Guide is a reference book that is primarily targeted at cotton producers, ginners, exporters and traders in cotton producing developing countries, mainly, but not exclusively, in Africa. The guide provides a comprehensive view of all aspects of the cotton value chain from a...

This guide deals with the relationship between the successful marketing of crafts and visual arts, and the appropriate use of intellectual property (IP) system instruments. It: identifies situations where obtaining formal IP protection ought to be considered explains how to implement...

Challenging the notion that developing countries essentially export commodities, this book showcases the diversity of trade in services that flourishes in developing and least developed countries. With 28 case studies of entrepreneurs from 18 developing countries in a wide range of trade in service...