Publications

Deux cents questions pratiques pour comprendre le nouveau droit.

Small and medium-sized enterprises (SMEs) in Zambia play a key role in boosting growth and job creation.

Through innovation, the Gambia’s young entrepreneurs can contribute significantly to the country’s growth. This is the key message emerging from Gambian firms that participated in the ITC Competitiveness Survey.

Being a women-owned company negatively affects the credibility of their business, say Indonesian women entrepreneurs in the services sector.

Small firms in developing countries are using social media to find new clients and generate trade. This guide advises on how to develop a successful social media strategy with a tight budget. Using real business cases and the latest ways to measure the real-time impact of social media campaigns,...

A blueprint for small and medium-sized enterprises Advanced economies have developed highly competitive and innovative e-commerce services, making it simple for small enterprises to set up online stores, transport their goods and receive payments. Although entrepreneurs in developing countries...

This guide deals with the relationship between the successful marketing of crafts and visual arts, and the appropriate use of intellectual property (IP) system instruments. It: identifies situations where obtaining formal IP protection ought to be considered explains how to implement...

Micro, small and medium-sized enterprises in Africa can tackle e-commerce barriers such as formalization, e-payments and delivery by joining forces through collaborative business models. This paper examines the pros and cons of three models – associations, consortiums and cooperatives – and...

Women make up almost half of Kenya’s labour force, yet they remain on the margins of business ownership – only 9% of Kenya’s firms are majority women-owned.

This joint ITC-Alibaba publication reviews the context of e-commerce development in China and identifies what is needed for foreign firms to enter the market. China's cross-border e-commerce has been growing rapidly in recent years. This development has brought new and innovative ways to access...

Policymakers now have an SME-friendly toolkit to guide national reforms when implementing the World Trade Organization Trade Facilitation Agreement. Addressing reforms from the perspective of small and medium-sized enterprises (SMEs) will spread benefits across the whole business community.

Small businesses in Saint Lucia are contributing to the country’s export growth. The findings of a new ITC Competitiveness Survey jointly conducted with the country’s Trade Export Promotion Agency (TEPA) provides guidance on how to exploit opportunities in four key sectors: food and beverages,...