Publications

This joint ITC-Alibaba publication reviews the context of e-commerce development in China and identifies what is needed for foreign firms to enter the market. China's cross-border e-commerce has been growing rapidly in recent years. This development has brought new and innovative ways to access...

Cross-border e-commerce can help least developed countries (LDCs) to become more competitive and diversify their exports – and this is especially true for Asia-Pacific, the most dynamic region in global e-commerce. To capture that potential, small businesses in these countries need more market...

E-commerce is a vital part of commercial activity, yet few provisions on digital trade reference gender equality. This report explores policy reforms needed to bridge the gender divide on digital access, adoption and usage. The report recommends building e-commerce capacity focused on gender...

Micro, small and medium-sized enterprises in Africa can tackle e-commerce barriers such as formalization, e-payments and delivery by joining forces through collaborative business models. This paper examines the pros and cons of three models – associations, consortiums and cooperatives – and...

This first ITC e-commerce survey provides valuable insights that will allow countries to shape policies and practices that address the real business needs on the ground. To ensure that micro, small and medium-sized enterprises (MSMEs) can benefit from e-commerce, they need better access to...

A blueprint for small and medium-sized enterprises Advanced economies have developed highly competitive and innovative e-commerce services, making it simple for small enterprises to set up online stores, transport their goods and receive payments. Although entrepreneurs in developing countries...

This report helps small businesses comply with trade rules when selling goods through e-commerce to the European Union and the United States.

Online marketplaces are the dominant form of e-commerce for consumer goods in developed countries. They are also prominent across Africa, offering great potential to serve a new generation of consumers and open opportunities for small entrepreneurs. But little is known about these marketplaces in...

This report supports the World Trade Organization (WTO) Informal Working Group on Trade and Gender by offering an analytical framework outlining trade and trade-related impacts on women (and men) through the employment, consumption and public provision channels. It presents a step-by-step approach...

This major business survey shows that almost 80% of small firms that adopted advanced digital tools reported better production efficiency.

Being a women-owned company negatively affects the credibility of their business, say Indonesian women entrepreneurs in the services sector.

Women make up almost half of Kenya’s labour force, yet they remain on the margins of business ownership – only 9% of Kenya’s firms are majority women-owned.