Publications

ITC publications bring the business voice to sustainable trade, with a focus on developing countries. We offer guidance for trade policymakers, business support organizations and small firms. Our reports offer insights to make trade more inclusive, green, digital and competitive.

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Pakistani companies in key export sectors can boost sales and employment by taking advantage of new market access terms offered by the European Union since 2014 under its ‘Generalized System of Preferences-plus’ (GSP+) scheme. This business guide outlines what the GSP+ status entails for...

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To educate policymakers about obstacles specific to trade in services, this guide is for firms, associations and trade institutions who wish to join forces through coalitions. Trade policies should reflect the voice of services firms in order to maximize growth opportunities. To advise on the...

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Global value chains in services can boost economies of small developing countries. The case of Costa Rica illustrates how global value chains in services can enable small developing countries to be significant actors in twenty-first century trade and investment patterns, as well as the challenges to...

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Lack of adequate SPS infrastructure and a recognized national standards body in the country is one of the primary causes of difficulties faced by Cambodian exporters, according to ITC’s new country study on non-tariff measures. A survey of 502 exporters and importers in Cambodia finds 69% of the...

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Rwandan exporters face onerous standards imposed by private clients in addition to government requirements, an ITC survey reveals. Fair Trade certificates demanded by clients in the European Union, especially for coffee and tea, are bringing costs and delays that seriously hinder Rwandan exporters,...

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Mauritian exporters claim to be less affected by trade barriers than many other countries that have participated in the ITC business surveys on non-tariff measures. Among the 400 Mauritian firms surveyed, 27% of exporters were adversely affected by non-tariff measures; 36% of importing firms...

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Private sustainability standards can be an effective tool to foster sustainable development. This paper outlines conditions for sustainability and potential obstacles. Private sustainability standards can bring benefits to producers and the supply chain. This literature review analyses why the...

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With health tourism on the rise, this study draws upon four Asian countries - India, Malaysia, Thailand and the Philippines – to offer insight into how developing countries can attract a greater share in this industry. The study is relevant for all countries exploring market opportunities in...

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A survey of 600 exporters and importers in Tunisia shows that 80% face difficulties with non-tariff measures, which generate extra costs for companies. Tunisian firms face barriers such as burdensome conformity assessment procedures, quotas and complicated rules of origin. There are also procedural...

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Small firms in developing countries are using social media to find new clients and generate trade. This guide advises on how to develop a successful social media strategy with a tight budget. Using real business cases and the latest ways to measure the real-time impact of social media campaigns,...

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This is the first training guide that helps tea farmers and factories lower their emissions and reduce energy costs. It was created with the Ethical Tea Partnership, the Rainforest Alliance and FLOCERT using a Kenya Tea Development Agency factory as a pilot case. Climate change is already having an...

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