Building Linkages for Export Success

This handbook produced jointly by ISO and ITC describes the role of quality in export competitiveness and its implications for developing country exporters and support institutions; considers the role of national standards bodies (NSBs) and that of trade promotion organizations (TPOs) in providing information and market intelligence, capacity building and advisory services, and in connecting suppliers, manufacturers, and exporters with markets. It also provides guidance NSB standards information services and TPO information services, while giving examples of sectors and services where NSBs and TPOs could provide quality management services that add value.