Claim Statements for Natural Products: The United States Market

This paper describes in detail the types of claim statements permissible for dietary supplements and health food products, non-food cosmetic products, and over-the-counter drug products marketed in the United States.

In the United States, regulations determine the statements that a company can make when marketing a finished natural product e.g. claims that a product promotes health, can combat disease, or is cleansing.

This paper provides exporters with guidance on the issue in order to avoid the pitfalls of getting into the United States market for natural products. Examples are provided of acceptable and non-acceptable claims for a range of Peruvian exported natural products as well as links to the relevant regulations and guidance documents.