International E-Commerce in Africa: The Way Forward

African enterprises can be successful in international e-commerce, provided they are supported to address financial, infrastructure and socio-political barriers.

In Africa, there is enormous potential – the e-commerce market is projected to soar to US$ 50 billion, up from US$ 8 billion in 2013. This report outlines common concerns of African small and medium-sized business owners, based on surveys, interviews and literature review. To move forward, the report recommends public-private sector initiatives, institutional and corporate capacity building, shared structures and technology, and improved access to transport and logistics.