Skills development

Contact

First name

Taurai Kevin

Last name

Musa

Email

[email protected]

Body

Ally Lukindo, a small-scale black pepper farmer together with his family at their home in Tanzania

Daniel Msirikale

Helping East African Community farmers prosper.

Thanks to the training provided by ITC through MARKUP, farmers in the East African Community (EAC) have learned how to assess the qualities of their coffee and negotiate a price, they have learned cocoa fermentation techniques, and they have also become skilled in marketing, branding and exporting their products.

MARKUP supports small businesses in a variety of sectors, including avocado, cocoa, coffee, horticulture, spices and tea. We work to identify and eliminate barriers to their trade, improve their competitiveness and help provide access to finance and investment.

Through our work in Burundi, Kenya, Rwanda, Tanzania and Uganda, we have:

Impacted the lives of more than 2,800 beneficiaries in EAC countries
Improved the export capacities of 780 companies
Helped 71 companies in the EAC countries generate at least $10.5m in exports
Assisted 79 companies in EAC countries to access $10 m in new funding
Facilitated more than $1 million of European investment in EAC based companies
Improved services of 16 regional and national institutions to member companies
Improved 12 trade-related policies, strategies and regulations in Kenya, Tanzania and Rwanda

Thanks to the training by MARKUP I learned how to cup and assess the quality of my own coffees, which is so important for coffee farmers! Now I know what our coffees are worth, I am confident at the negotiating table, I know how to speak their language.

Thanks to the training by MARKUP I learned how to cup and assess the quality of my own coffees, which is so important for coffee farmers! Now I know what our coffees are worth, I am confident at the negotiating table, I know how to speak their language.

Gloria Gummerus

Sakami Coffee, Kenya

Prior to the training, we didn't even have a single fermented bean in our cooperative, none of our farmers knew how to do it in the advanced method, and after our training with our farmer cooperatives, members now know how to do fermentation.

Prior to the training, we didn't even have a single fermented bean in our cooperative, none of our farmers knew how to do it in the advanced method, and after our training with our farmer cooperatives, members now know how to do fermentation.

Bukama Francis

Bwamba Cocoa Growers Cooperative Society Limited, Uganda

MARKUP has helped us a lot. We knew exporting spices was difficult. Now with the knowledge of MARKUP I promise every export will be done without any problem.

MARKUP has helped us a lot. We knew exporting spices was difficult. Now with the knowledge of MARKUP I promise every export will be done without any problem.

Joyce Mmari

MEDFOODS, Tanzania

MARKUP increased our knowledge on best practices and helped reduce the number of rejected produce due to non-conformity. Thanks to the pre-sorting of produce at the farm level, the quality of the harvest has improved considerably. The company Effective M&N is now receiving higher volumes of quality French beans, which have potential for the export market.

MARKUP increased our knowledge on best practices and helped reduce the number of rejected produce due to non-conformity. Thanks to the pre-sorting of produce at the farm level, the quality of the harvest has improved considerably. The company Effective M&N is now receiving higher volumes of quality French beans, which have potential for the export market.

Daniel Muzungu

Effective M&N, Rwanda

We have come a long way. Switching from word-of-mouth marketing to a solid marketing strategy has been a rewarding experience.