Three containers of anti-aging cream in bamboo looking packages
Shiny rows of containers of beauty products
Packet of juice showing the nonu fruit

Samoan businesses to showcase products at Rugby World Cup

5 October 2023
ITC News

Samoa’s vibrant business community is making its mark on the international stage as the Rugby World Cup heats up in France. As Samoan rugby fans cheer on their team at the final group match against England, Samoan businesses are seizing the opportunity to promote their unique blend of culture and business acumen.

The International Trade Centre (ITC), and the United Kingdom Trade Partnerships Programme (UKTP), are sponsoring four Samoan companies on a trade mission to France to bring the beauty of the Pacific to Europe.

  • Mailelani Samoa produces naturally handcrafted products with organic, cold-pressed coconut oil and other sustainably sourced, local ingredients. Local farmers provide them with tamanu oil, local honey and beeswax, natural fragrances, and lemongrass oil.
  • Kuki Samoa manufactures artisan skincare remedies from tropical Samoan plants.
  • Wilex Samoa is promoting their Samoa Noni-Loa brand of juices made from the nonu fruit. Nonu is an important agricultural export in Samoa, supporting more than 17,000 semi-subsistence farming households. It’s also a superfood known for its regenerative health benefits.
  • Women in Business Development Inc (WIBDI). joins these local companies, representing various women-owned businesses in Samoa. WIBDI provides training to women in rural areas so they can run their own income-generation projects. The training helps to generate much-needed cash for households and links to international markets.

On the sidelines of the final Rugby World Cup group match between Samoa and England in Lille, France, UKTP will host a series of meetings for the four Samoan businesses to showcase their products to British buyers from various distribution and retail companies.

Through this opportunity, Samoa is set to make a lasting impression on the world stage, demonstrating their unique rugby skills, fostering business partnerships, and highlighting the beauty and potential of the islands.

About the United Kingdom Trade Partnerships Programme

The United Kingdom Trade Partnerships (UKTP) Programme, funded by the Foreign, Commonwealth & Development Office (FCDO) of the United Kingdom of Great Britain and Northern Ireland, aims to increase trade from developing countries to the United Kingdom (UK) and the European Union (EU) by maximizing the benefits of UK and EU Economic Partnership Agreements (EPAs) and the UK's Developing Countries Trading Scheme (DCTS). The UKTP Programme works in partnership with government agencies, private sector organisations, public sector institutions, small and medium-sized enterprises and other local stakeholders.