ITC publications bring the business voice to sustainable trade, with a focus on developing countries. We offer guidance for trade policymakers, business support organizations and small firms. Our reports offer insights to make trade more inclusive, green, digital and competitive.
This paper provides key information about the North American natural products market with a special focus on selected South American and African products. Natural products in the North American market have experienced strong market growth in the last decade as consumers increasingly demand...
The global pandemic has hit small farmers with disruptions in health, food security, transport, finance and demand. It has also increased the cost of doing business. Smallholder farmers, already dealing with the effects of a climate and price crisis, are taking emergency measures for resilience. At...
This study outlines the market potential in the United States and Canada for three Peruvian natural ingredients that are essential for biodiversity. Peruvian producers and exporters will find an overview of the market potential in the United States and Canada for golden berry, Peruvian mesquite and...
A comparison of sustainability schemes, as well as an overview of the trends in the markets for specialty and sustainable coffees. Coffee niche markets provide opportunities for producers in developing countries to increase their incomes. This paper, drawn from ITC’s new book on the coffee trade,...
Report analysing the global market for organic cotton fibre, textiles and clothing - gives a definition of organic cotton and ‘fair trade’ cotton; provides detailed figures for organic cotton production, trade, and consumption; presents the geographical markets for organic...
This paper provides easy-to-follow guidance on the basic labelling requirements for finished natural product and sustainability certification. Labelling products correctly is an essential requirement to sell natural products in the United States consumer market and exporters from developing...
Coffee is the world's most important agricultural crop in terms of trade volumes; it is exported by 60 countries and is one of the few major commodities grown predominantly by smallholder farmers. This report: presents an overview of the market trends for coffee certified as ‘sustainable’ over...
Cotton by-products – such as cottonseed oil and oilcakes – can contribute meaningfully to reducing poverty, creating jobs and increasing economic growth in Africa. These derivatives can represent up to 30% of the value of seed cotton. Yet oil and cakes have not been fully exploited, despite a...
Stronger ties between African cotton producers/ginners and Asian buyers can improve the market positioning of African cotton. The African-Asian cotton trade has great potential. This study examines African challenges to improve along the value chain to meet Asia’s growing demand. It reviews ITC...
This paper describes in detail the types of claim statements permissible for dietary supplements and health food products, non-food cosmetic products, and over-the-counter drug products marketed in the United States. In the United States, regulations determine the statements that a company can...
China is both an exporter and importer of green coffee and roasted coffee. The quantities produced and consumed are modest in a global context: China produces some 40,000 tons of green coffee annually (0.5% of world production). Annual consumption is some 30,000 tons (0.025 kg per capita), a small...
