Publications

ITC publications bring the business voice to sustainable trade, with a focus on developing countries. We offer guidance for trade policymakers, business support organizations and small firms. Our reports offer insights to make trade more inclusive, green, digital and competitive.

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This guide deals with the relationship between the successful marketing of crafts and visual arts, and the appropriate use of intellectual property (IP) system instruments. It: identifies situations where obtaining formal IP protection ought to be considered explains how to implement...

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This paper provides key information about the North American natural products market with a special focus on selected South American and African products. Natural products in the North American market have experienced strong market growth in the last decade as consumers increasingly demand...

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The Coffee Guide is the world's most extensive, hands-on and neutral source of information on the international coffee trade. It covers trade issues relevant to coffee growers, traders, exporters, transportation companies, certifiers, associations and authorities, and other relevant actors. Many in...

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The global pandemic has hit small farmers with disruptions in health, food security, transport, finance and demand. It has also increased the cost of doing business. Smallholder farmers, already dealing with the effects of a climate and price crisis, are taking emergency measures for resilience. At...

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This study outlines the market potential in the United States and Canada for three Peruvian natural ingredients that are essential for biodiversity. Peruvian producers and exporters will find an overview of the market potential in the United States and Canada for golden berry, Peruvian mesquite and...

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A comparison of sustainability schemes, as well as an overview of the trends in the markets for specialty and sustainable coffees. Coffee niche markets provide opportunities for producers in developing countries to increase their incomes. This paper, drawn from ITC’s new book on the coffee trade,...

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China is both an exporter and importer of green coffee and roasted coffee. The quantities produced and consumed are modest in a global context: China produces some 40,000 tons of green coffee annually (0.5% of world production). Annual consumption is some 30,000 tons (0.025 kg per capita), a small...

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Coffee is the world's most important agricultural crop in terms of trade volumes; it is exported by 60 countries and is one of the few major commodities grown predominantly by smallholder farmers. This report: presents an overview of the market trends for coffee certified as ‘sustainable’ over...

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