Sustainable Development Goals
<p>This project aims at creating a platform serving as knowledge repository for stakeholders interested in certain trade-related topics imminent to the ASEAN region, based on resources developed under ITC-implemented TRTA projects in ASEAN. It is set to achieve scale in knowledge sharing and capacity building by reaching an audience beyond the direct project beneficiaries. The platform is created with the intention to stay for good, which will grant accessibility of resources even after the end of a project, and will therefore also become an integral part of the exit and sustainability strategy of ITC's projects in ASEAN. The platform will allow for a continuous inflow of resources provided by all ITC teams, and will complement ITC’s global public goods offerings by providing long-term access to otherwise not (easily) accessible comprehensive regional resources relevant to project stakeholders, and other interested users in the region.</p>
Embracing new digital trade opportunities
The International Chamber of Commerce (ICC), Google and the International Trade Centre (ITC) collaborate for the Digital Export Enablement Programme (DEEP) for small businesses in the ASEAN region (Association of Southeast Asian Nations).
By equipping them with digital, export-relevant skills, the programme will help 1,000 micro, small and medium-sized enterprises (MSMEs) from across ASEAN member states to grow their business internationally.
We see a future where every small business from ASEAN can take full advantage of digital trade opportunities to scale their business internationally.
Driven by our belief in the power of cross-border commerce, DEEP is facilitating a unique cross-border entrepreneurial journey for small businesses from Southeast Asia, by delivering a series of trainings, access to digital platforms and practical workshops/sessions that will strengthen the capacity of MSMEs from 10 ASEAN markets and will enable them to engage in cross-border digital trade.
The hybrid training programme will cover the fundamentals of market research as well as developing skills in digital marketing and creating digital export strategies for firms.
Why should small businesses apply?
You’ll become part of a network of entrepreneurs and experts, and benefit from:
Coaching on market research to identify and compare trade opportunities;
An online self-driven e-commerce course tailored for small businesses;
Access to a global e-commerce community of free resources;
Coaching on digital marketing (only for the most motivated 150 businesses!);
Access to Google ads credits and/or Google consultation support for eligible SMEs;
A certificate from ICC, Google and ITC upon completion of the programme.
If you’d like to participate in the programme, you must:
Be a micro, small or medium-sized business of up to 100 employees.
Be located in one of the ASEAN countries (Brunei, Myanmar, Cambodia, Indonesia, Laos, Malaysia, the Philippines, Singapore, Thailand and Viet Nam).
Have at least one business online channel (website, marketplace store, social media account).
Have a strong interest in/or plan to explore markets in the ASEAN region and beyond.
Companies are invited to apply by April 30th. Applications will be reviewed by the Programme Steering Committee (ICC, Google, ITC) according to the criteria. The training will start in mid-May for a duration of 3 months. More detailed information will be provided to successful firms in the application process.