Latin America and The Caribbean

Latin America and the Caribbean Marketplace Explorer
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Overview

The Latin America and the Caribbean Marketplace Explorer is the first tool to analyse the sale of goods on retail e-commerce marketplaces. This free dashboard explores trends in usage from 2019 to 2022, adoption of marketplaces across 33 countries, and country-by-country benchmarking. The tool covers visitor traffic and other main characteristics of almost 900 marketplaces and 2,900 marketplace websites. 

The COVID-19 pandemic altered shopping habits and business models, especially for micro, small, and medium-sized enterprises across the region. E-commerce showed unprecedented growth as businesses and consumers turned to digital channels.  

However, a lack of timely data to monitor trends in both domestic and international e-commerce marketplaces may hinder the ability of governments and businesses to formulate appropriate strategies to promote the digital economy and trade. 

This innovative dashboard was developed by the ecomConnect team at the International Trade Centre (ITC), the United Nations Economic Commission for Latin America and the Caribbean (UN-ECLAC), and the Centre for Market Insights of the Amsterdam University of Applied Sciences. The Forum for East Asia-Latin America Cooperation (FEALAC) also supported the development.

This study follows previous efforts by ITC to map online marketplace activity in Africa with the first version of the Africa Marketplace Explorer launched in 2020. 

This publication analyses the Latin America and Caribbean marketplace landscape. This document describes the main characteristics of online platforms in the region, their distribution across countries, and traffic evolution from 2019 to 2021. This data is combined with country-level indicators to study structural determinants of marketplace activity. 

Key indicators by country and region

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Traffic (trend) analysis

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Characteristics of individual marketplaces

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ITC and ECLAC's online dashboard allows a region-wide analysis of almost 900 goods-oriented marketplaces across 33 countries.  

Region (for relations)
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Contact
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ITC ecomConnect
Email
ecomconnect@intracen.org