ITC provides a wealth of information and resources on trade for businesses in developing countries. The tools below (some of them joint projects with other organisations, such as the WTO, UNCTAD, World Bank Group, are intended to explore and facilitate trade with other countries.
Este curso explica la manera en la que el mercadeo de exportación constituye un elemento primordial del proceso exportador. Las pequeñas empresas necesitan diseñar sus mensajes de la manera más apropiada posible a manera de ser percibidas por sus clientes del modo que desean.
The purpose of this course is to consider the viability of "going international." It introduces the most important aspects of international markets, as well as the aspects of export readiness for small enterprises.
This course introduces techniques that are used for successful international business generation, in both face-to-face and virtual/remote environments. Each environment is described in terms of its characteristics, pros and cons, challenges, as well as the factors that determine respective comparative advantages.
This course introduces the ways in which export marketing forms a vital component of the export development process. Small enterprises need to craft their messages appropriately, in order to be perceived in the way they want by their customers.