Rwanda: Value Added Initiative to Boost Employment for Women-led Businesses

Macfrut Trade Fair ( 08 - 10 May 2024)

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Location info

Rimini

Header color
Cyan
Country (for relations)
Event type
B2B meeting
External ID
BB-HD5283
Overview

<p>In the framework of the TradeMark Africa-led Value-added Initiative to Boost Employment programme, in partnership with Mastercard Foundation, ITC #SheTrades is supporting 20 Rwandan women-led businesses in the horticulture sector to exhibit at Fruit Logistica 2024.</p><p>Visit us at Fruit Logistica at Hall 26, Booth C81 at Messe Berlin on 7-9 February 2024!</p>

Fruit Logistica Trade Fair ( 7- 9 Feb 2024)

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Location info

Berlin

Header color
Cyan
Country (for relations)
Event type
B2B meeting
External ID
BB-AV9282
Overview

<p>In the framework of the TradeMark Africa-led Value-added Initiative to Boost Employment programme, in partnership with Mastercard Foundation, ITC #SheTrades is supporting 20 Rwandan women-led businesses in the horticulture sector to exhibit at Fruit Logistica 2024.</p><p>Visit us at Fruit Logistica at Hall 26, Booth C81 at Messe Berlin on 7-9 February 2024!</p>

Rwanda: Value Added Initiative to Boost Employment for Women-led Businesses
Contact
First name
Michelle Ayu Chinta
Last name
Kristy
Email
kristy@intracen.org
Body

Recipients

Sustainable Development Goals

This project contributes to the following Sustainable Development Goals, as defined by the 2030 Agenda for Sustainable Development.

<p>The project &ldquo;Rwanda: Value-added Initiative to Boost Employment (VIBE) for Women-led Businesses&rdquo; aims to support 150 women-led micro, small and medium-sized enterprises (MSMEs) in the horticulture sector (green beans, passion fruit and chili) to access new market opportunities and generate USD 10 million value of sales. The following describes planned areas of intervention during the project timeframe:</p><ol><li>Increasing market access, knowledge and business information.</li><li>Providing a market-access training programme to respond to specific market-related challenges faced by women-led MSMEs.</li><li>Offering a digital and marketing training programme to strengthen digital identity and asset of women-led MSMEs.</li><li>Providing peer-to-peer learning sessions, mentoring and networking activities by leveraging regional and international networks of the ITC SheTrades Initiative between Rwandese women-led MSMEs and others countries where ITC set up SheTrades Hubs.</li><li>Facilitating business generation for the horticulture sector through international and regional trade fairs, inward trade missions, and B2B meeting opportunities (online or in-person).</li><li>Strengthening the capacity and leadership of the SheTrades Rwanda Hub, hosted by the Private Sector Federation (PSF) Specialized Cluster to create a community of partners and foster an enabling environment for women-led MSMEs in Rwanda.</li></ol>

Type
Project
Date
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External ID
C195
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Off