Women's economic empowerment

SheTrades Global

Overview

The SheTrades initiative at the International Trade Centre (ITC) has changed the economic lives of three million women in 30 countries by connecting them to markets. We have opened 12 regional hubs across Africa, Asia, South America, the Caribbean and Europe, and we continue to grow.

The initiative centres on empowering women engaging in international trade and creating a women-inclusive fairer business ecosystem. We help them overcome barriers and, with them, identify areas that urgently need to be addressed.

Our flagship event, SheTrades Global, brings together women entrepreneurs from all these regions. For women whose businesses are ready to export, they have a unique chance to connect meet potential buyers, investors and partners.

Previous editions of SheTrades Global — held in Ethiopia, the United Kingdom, Türkiye, Brazil, Rwanda, Mexico, and China — included representatives from over 85 countries and generated over $80 million of new business for women entrepreneurs. 

Participation is free.

Unfortunately, after careful consideration of events over the past two years, as well as consultation with beneficiaries and stakeholders, ITC decided to cancel the 8th edition of SheTrades Global.

The SheTrades Initiative, and our partners in this endeavor, remain fully committed to continuing to create opportunities for women to trade across our collective, global portfolio. Please refer to SheTrades.com for information on our numerous opportunities and events, and for updates.

As the African Continental Free Trade Area prepared to begin, the conference heard how the common market needs to deliver for women.

Read about the event

The conference was featured at the 2018 International Business Festival, a major global festival of trade and investment held every two years in Liverpool. The Festival attracted industry leaders, international delegations and companies from across the world looking to expand their trade footprint.
This year will highlight four sectors – beauty and wellness; IT and business-process outsourcing; textiles and apparel; and tourism.

Read remarks by the ITC executive director

See the winners of the SheTrades Investment Challenge

Before becoming SheTrades Global, the conference was known as the Women Vendors Exhibition and Forum (WVEF). This is the premier global event to get inspired, do business and create lifetime opportunities for women entrepreneurs by providing training, improving skills and facilitating meetings with buyers.

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Gambian woman smiling at the camera in front of a wall of colourful fabric bags behind her on shelves
Original URL
https://www.facebook.com/shetradesgambia
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SheTrades Rwanda marks impressive project results 2
SheTrades Rwanda marks impressive project results 2
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Two people discussing products at a trade fair in Morocco
SheTrades Morocco SIAL 2022
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The premier global business event to connect women entrepreneurs with potential buyers, investors and partners to grow their exports

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Contact
Email
womenandtrade@intracen.org
SheTrades Hub Gambia
Contact
First name
Fatou
Last name
Mbenga Jallow
Email
fjallow@intracen.org
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The SheTrades initiative has introduced me to a great network of women, provided me access to great virtual learning opportunities and has given me the opportunity to showcase my brand outside of The Gambia.
The SheTrades initiative has introduced me to a great network of women, provided me access to great virtual learning opportunities and has given me the opportunity to showcase my brand outside of The Gambia.
Ndey Fatou Njie
Founder of Tiga, Gambia
The support from SheTrades was a very important factor for my farm to evolve. We were able to buy a weeding and seeding machine to increase the efficiency of our production. Before the training in record keeping, I had no overview of my expenses. Now, I know on what I spend my money.
The support from SheTrades was a very important factor for my farm to evolve. We were able to buy a weeding and seeding machine to increase the efficiency of our production. Before the training in record keeping, I had no overview of my expenses. Now, I know on what I spend my money.
Elsie A. Williams
Founder of Elsie’s Women Empowerment Farm
If I was going to expand and realize my ambitions, I needed to develop my business skills. I am glad to be a SheTrades member. I have learned a lot from the coaching, especially being aware of things that I took for granted and preparing my business for growth.
If I was going to expand and realize my ambitions, I needed to develop my business skills. I am glad to be a SheTrades member. I have learned a lot from the coaching, especially being aware of things that I took for granted and preparing my business for growth.
Awa Conateh
Founder of Yaws Creations
The support of SheTrades came at a perfect time. As a brand, I was evolving, and the coach has played her part in that journey. She helped me to understand better how to put a collection together and to appeal to international markets, not to mention the coach’s vast knowledge of colours and different support in the past months.
The support of SheTrades came at a perfect time. As a brand, I was evolving, and the coach has played her part in that journey. She helped me to understand better how to put a collection together and to appeal to international markets, not to mention the coach’s vast knowledge of colours and different support in the past months.
Adiatou Conteh
Founder of Daraja Boutique

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9 August 2022

How can women-owned businesses benefit?

✔️ Enhance your visibility and get connected with buyers, investors, suppliers, and business support organizations;

✔️ Increase your skills and knowledge to grow your business through webinars, online training, and face-to-face workshops;

✔️ Receive support to participate in regional and international trade fairs;

✔️ Connect to potential buyers, investors, suppliers, and business support organizations;

✔️ Learn new skills to enhance international competitiveness through our free e-learning courses, on-site workshops and webinars; 

✔️ Access to investment opportunities.

Ready to do business?

For more information about the SheTrades Hub Gambia, contact us at shetrades.gambia [at] gmail.com (shetrades[dot]gambia[at]gmail[dot]com).

Host institution:

Ministry of Trade, Industry, Regional Integration & Employment (MOTIE)
Independence Drive, Banjul, The Gambia
Website of MOTIE

Recipients

Sustainable Development Goals

This project contributes to the following Sustainable Development Goals, as defined by the 2030 Agenda for Sustainable Development.

The SheTrades Hub Gambia facilitates the integration of Gambian women-owned businesses in the economy and increases their participation in trade. The focus areas of the Hub contribute to income and employment opportunities for Gambian women by fostering self-employment through access to finance, business development support, digitalisation, and support in public policy innovations.

The local host institution of the SheTrades Hub is the Ministry of Trade, Industry, Regional Integration & Employment (MOTIE), key implementing partner of the SheTrades Gambia Project. MOTIE works closely with the International Trade Centre and key public and private stakeholders to facilitate the establishment of a conducive business environment for women entrepreneurs.

The SheTrades Hub Gambia was launched in 2021 as continuation of the SheTrades Gambia Project. The project looks back at 3 years of very successful interventions for economic women empowerment. They helped securing over 3 million USD worth of investments and business transactions for women entrepreneurs, improved the capacity of 5 Business Support Organisations, and trained 1,020 women for more competitiveness.

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