Guatemala

Latin America: an online global public good to enable compliance with Regulations on Deforestation-free value chains II
Contact
First name
Beatriz
Last name
Rodriguez Perez
Email
brodriguez@intracen.org
Body

<p>This project will enhance ITC offerings of global public goods &nbsp; by advancing the development of additional functionalities within the Deforestation-Free Trade Gateway (DFTG) whose development has recently started in March 2024 under the ITC project C374. The DFTG aims to mitigate the potential impact of the new European Union Deforestation Regulation (EUDR) on trade flows between Latin America and the Caribbean (LAC) and the European Union, particularly for economic operators involved in the production and trade of the commodities covered by the Regulation.</p><p>The project will enhance and simplify the utilization of the Producers registry by introducing an invitation mechanism. This mechanism will enable EU operators and exporters to collect and compile the farm-level information from their suppliers through the DFTG, facilitating the substantiation of their Due Diligence (DD) statements. Furthermore, EU operators and LAC exporters will be able to issue a DD self-statement document with the information they gathered through the invitation mechanism.</p><p>The new functionalities under development will undergo testing within the same value chain and pilot countries as the Producers&apos; registry.&nbsp;</p>

Type
Project
Date
-
External ID
C398
Highlighted
Off
PRESENTACIÓN DE PERFILES DE INVERSIÓN EN CIUDAD PEDRO DE ALVARADO

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Location info

Ciudad de Guatemala

Header color
Cyan
Country (for relations)
Event type
Stakeholder meeting
External ID
SM-AX9289
Contextual tags
Overview

<p><strong>INVITACIÓN&nbsp;</strong></p><p><strong>En el marco del proyecto CRECER, el Centro de Comercio Internacional (ITC) de Naciones Unidas, en&nbsp;colaboración con INVEST Guatemala,&nbsp;se encuentran identificando oportunidades de negocios para empresas que deseen expandir su presencia en Guatemala, además de sus exportaciones hacia Centroamérica utilizando la ubicación estratégica del puesto fronterizo de Ciudad Pedro de Alvarado.</strong></p><p><strong>En este contexto, ITC e Invest Guatemala&nbsp;tienen el honor de invitarle al evento de presentación de los perfiles de inversión en Ciudad Pedro de Alvarado, Guatemala, resultado de una consultoría realizada por Deloitte, por encargo del ITC. Este evento se llevará a cabo el día viernes 26 de Abril de las 07:30 a las 11:00&nbsp;y abarcará sectores priorizados de inversión, un análisis del retorno de inversión, así como una guía paso a paso para el sector privado.</strong></p><p><strong>Entre los participantes habrá partes interesadas de diferentes sectores, incluidos i) el Gobierno, ii) el sector privado y potenciales inversores, iii) las organizaciones de apoyo a las empresas, iv) los medios de comunicación y los grupos de reflexión.</strong></p><p><strong>Agradecemos sinceramente su interés y participación en este evento significativo. Quedamos a su disposición para cualquier consulta y esperamos contar con su grata presencia.</strong></p>

Latin America: an online global public good to enable compliance with Regulations on Deforestation-free value chains
Contact
First name
Beatriz
Last name
Rodriguez Perez
Email
brodriguez@intracen.org
Body

Sustainable Development Goals

This project contributes to the following Sustainable Development Goals, as defined by the 2030 Agenda for Sustainable Development.

<p>This project will enhance ITC offerings of global public goods through the development of a tool, the Deforestation-Free Trade Gateway (DFTG), aimed to mitigate the potential impact of the new European Union Deforestation Regulation (EUDR) on trade flows between Latin America and the Caribbean (LAC) and the European Union, particularly for economic operators involved in the production and trade of the commodities covered by the Regulation.&nbsp;</p><p>The project will develop a functionality, the Deforestation-Free-Trade Producer Registry, for value chain operators in both European and Latin American and Caribbean (LAC) countries to gather evidence that the products they trade do not originate from deforested or forest degraded areas. Thus, &nbsp;the Deforestation-Free Producer Registry will gather the farm-level information that the EU operators need for issuing their Due Diligence Statement.</p>

Type
Project
Date
-
External ID
C374
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Off
SheTrades Latin America: Supporting women businesses‘ transition towards the post COVID digital age
Contact
First name
Beatriz
Last name
Rodriguez Perez
Email
brodriguez@intracen.org
Body

Empowering women through e-commerce

Companies are invited to apply to the programme. To qualify for the e-commerce training, companies must be:

  • Micro, small or medium companies where women hold at least 25% of leadership roles
  • Located in Argentina, Chile, Colombia, Costa Rica, El Salvador, Guatemala, Honduras, Panama or Uruguay 
  • Producer and marketer of products suitable for sale online, such as beauty and cosmetics, fashion, accessories, jewellery, handicrafts, toys, stationery, gourmet products, digital marketing, consulting services, and others.

For more information, visit the SheTrades website. 

Resources

Sustainable Development Goals

This project contributes to the following Sustainable Development Goals, as defined by the 2030 Agenda for Sustainable Development.

<p><br></p><p dir="ltr"><strong>SheTrades Latin America is an initiative of ITC - SheTrades Global, implemented by ITC - ecomConnect. With the objective of empowering and training 1,000 women-led companies to enable them to sell their products and services online. The programme will run from June 2022 to December 2023.&nbsp;</strong></p><p dir="ltr"><strong>ITC works with strategic partner institutions specialized in e-commerce in Argentina, Chile, Colombia, Costa Rica, El Salvador, Honduras, Guatemala, Panama and Uruguay, to develop tools and events in Spanish. The project aims to guide and assess a total of 1,000 beneficiary companies in their e-commerce journey on the virtual learning platform developed by the project.</strong></p><p dir="ltr"><strong>SheTrades LatAm will contribute to SDG 5 and the ITC target of &quot;Connecting 3 Million Women to Markets.&quot;&nbsp;</strong></p><p><br></p><p>SheTrades Latin America es una iniciativa piloto de SheTrades Global, implementada por ecomConnect. Su objetivo es aumentar la digitalizaci&oacute;n de 1,000 empresas latinoamericanas lideradas por mujeres para vender en l&iacute;nea. El proyecto se comenz&oacute; en junio, 2022, y se llevar&aacute; a cabo hasta diciembre de 2023.</p><p>El ITC trabaja con las instituciones t&eacute;cnicas especializadas en comercio digital en Argentina, Chile, Colombia, Costa Rica, El Salvador, Honduras, Guatemala, Panam&aacute; y Uruguay para desarrollar y probar las herramientas y eventos en espa&ntilde;ol. El proyecto aspira a capacitar a un total de 1.000 empresas beneficiarias en su ruta para vender en l&iacute;nea utilizando la plataforma de aprendizaje virtual desarrollada en el marco del proyecto.&nbsp;</p><p>SheTrades LatAm contribuir&aacute; al ODS 5 y al objetivo del ITC de &ldquo;Conectar a 3 millones de mujeres con el mercado&rdquo;.</p>

Type
Project
Date
-
External ID
B999
Highlighted
Off
Guatemala: Strengthening the business skills and employability of informal entrepreneurs at the Ciudad Pedro de Alvarado Border
Contact
First name
Beatriz
Last name
Rodriguez Perez
Email
brodriguez@intracen.org
Body

In the framework of the border modernisation process in Central America, the CRECER project (Creando Resiliencia y Empleo para Comunidades en Entornos Remotos - Building resilience and employment for remote communities) seeks to promote productive and decent work for informal entrepreneurs operating at the Guatemalan border located in Ciudad Pedro de Alvarado. 

The project seeks to address institutional weaknesses and deficiencies hindering informal entrepreneurs’ advancement in education and in the labour market through entrepreneurial skills development, access to micro-finance and employment promotion. 

In doing this, the project is expected to enable informal entrepreneurs to reduce their level of dependency on income derived from border activities and their presence in the primary border areas devoted to border control and inspection functions. The project started in July 2018 and will be implemented until March 2023.

A pilot project aimed at reducing the economic dependence of the population settled in the border post of Ciudad Pedro de Alvarado.
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I am a student at Intecap and I feel very happy to study here. It has been beneficial for me and I have learned a lot so far. Additionally, I have managed to move forward: I have been able to open my own workshop with the tools that Intecap provided, and now, I can charge for the crafts, skirts and dresses that I make. I am very thankful for the support that the CRECER project and the USAID have given us.
I am a student at Intecap and I feel very happy to study here. It has been beneficial for me and I have learned a lot so far. Additionally, I have managed to move forward: I have been able to open my own workshop with the tools that Intecap provided, and now, I can charge for the crafts, skirts and dresses that I make. I am very thankful for the support that the CRECER project and the USAID have given us.
Alejandra Gómez
Intecap student, dressmaking course
Exactly one year ago, we inaugurated the computer lab and we were provided with 15 computers, and the same number of desks and chairs. It was a great help for the educational community of our communities.
Exactly one year ago, we inaugurated the computer lab and we were provided with 15 computers, and the same number of desks and chairs. It was a great help for the educational community of our communities.
Julio Lemuz
Director - Institute of Basic Education Aldea el Naranjo, Moyuta
I decided to attend an industrial electricity course because electricity is evolving and we have to advance hand in hand with technology. Intecap was the best option available and I graduated in 2018. After my studies, I started a job in an industrial installations company and after that, I worked in a college as an electricity studies teacher. Everything I know, is because of Intecap, and I am thankful for it. Intecap is the best option to get trained and become a professional. Intecap opens many doors.”
I decided to attend an industrial electricity course because electricity is evolving and we have to advance hand in hand with technology. Intecap was the best option available and I graduated in 2018. After my studies, I started a job in an industrial installations company and after that, I worked in a college as an electricity studies teacher. Everything I know, is because of Intecap, and I am thankful for it. Intecap is the best option to get trained and become a professional. Intecap opens many doors.”
Kevin Peccerelli
Graduated in Industrial Electricity studies at Intecap
I decided to study gastronomy. Since my adolescence, I have always liked everything related to food. In fact, most of my family members own food businesses. These studies are helping me a lot since I have just started a business as a chef, and I am now able to use the tools that the Intecap work team is providing to us.
I decided to study gastronomy. Since my adolescence, I have always liked everything related to food. In fact, most of my family members own food businesses. These studies are helping me a lot since I have just started a business as a chef, and I am now able to use the tools that the Intecap work team is providing to us.
Yesenia Ordóñez
Gastronomy student
Recipients

Sustainable Development Goals

This project contributes to the following Sustainable Development Goals, as defined by the 2030 Agenda for Sustainable Development.

<p style="text-align:justify"><span style="font-size: 14px;">Within the framework of the border modernization process in Central America, this project seeks to generate economic opportunities and promote productive and decent work mainly for informal and unemployed workers and people involved in menial economic activities located at the Guatemalan border in Ciudad Pedro de Alvarado.&nbsp;</span></p><p style="text-align:justify"><span style="font-size: 14px;">In the pilot phase, the project will seek to address institutional weaknesses and deficiencies hindering informal entrepreneurs advancement in education and in the labor market through skills development, access to micro-finance and employment promotion.&nbsp;</span></p><p style="text-align:justify"><span style="font-size: 14px;">In the second phase, the project will seek to develop profitable businesses with groups of beneficiaries who acquired relevant skills in sectors with potential for domestic and export sales. In parallel, the project will continue to enhance Ciudad Pedro de Alvarado&rsquo;s position to attract investments building on the new brand developed during the pilot phase.</span></p><p style="text-align:justify"><span style="font-size: 14px;">Doing so, the project is expected to i) enable informal entrepreneurs to reduce their level of dependency on income derived from border activities and their presence in the primary border areas devoted to border control and inspection functions and to ii) reduce the propensity of border communities to migrate thanks to the new economic opportunities in border areas.</span></p><p><br></p><p><br></p>

Type
Project
Date
-
External ID
B615
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Off
Central America: Linking women business enterprises (WBEs) with the global gifts and home decoration market
Contact
First name
Beatriz
Last name
Rodriguez Perez
Email
brodriguez@intracen.org
Body

Context

Supporting women entrepreneurs through e-commerce  

The demand for handicrafts has grown exponentially in recent years, especially in Europe and the United States, with international e-commerce opening an important market opportunity for Central American women artisans.  

Yet many women lacked the digital skills to take full advantage of online sales. ITC’s ecomConnect team stepped in with trainers and coaches to help 200 small businesses and 24 local trade and design support institutions. Participants learned about product design and export management for online sales. From 2018-2021, ITC helped in the development of 580 new on-trend handicraft products for the international market.   

ITC also organized several tailored e-labs for the most qualified businesses and launched an E-commerce Leadership Programme offering peer-to-peer e-commerce coaching.   

The project helped businesswomen open successful commercial websites, improve shipping times, and track sales metrics. From 2017-2021, businesses assisted by ITC generated more than $USD 86,000 in revenue, 125 companies received more than 2,400 orders online from 21 markets, and created and optimized 119 websites and stores on Etsy, eBay and Novica.   

    

 

Women producing handmade accessories in Guatemala to be sold online 
Misle Films
This project helped businesswomen open successful commercial websites, improve shipping times, and track sales metrics. 
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By leveraging targeted online campaigns and continuously tracking sales metrics, I was able to successfully promote my brand abroad, especially in the United States.
By leveraging targeted online campaigns and continuously tracking sales metrics, I was able to successfully promote my brand abroad, especially in the United States.
Soledad Borel 
Founder of Soledad Art Jewelry, Costa Rica 
Jewelry
Jewelry
Thanks to the partnership with DHL, I was able to reduce my shipping time from 3 to 4 weeks to 3 to 4 days, without changing my pricing. DHL's preferential shipping rates have also allowed me to offer free shipping to my customers, and we have since sent several products to Houston, Texas, which was previously an issue due to shipping. With ITC's support, I can now send customers my products quickly and securely.
Thanks to the partnership with DHL, I was able to reduce my shipping time from 3 to 4 weeks to 3 to 4 days, without changing my pricing. DHL's preferential shipping rates have also allowed me to offer free shipping to my customers, and we have since sent several products to Houston, Texas, which was previously an issue due to shipping. With ITC's support, I can now send customers my products quickly and securely.
Elena San Martín 
Founder of Nicteel Ceramics, Honduras 
Ceramics
Ceramics
Supporting someone at a distance is not easy. Our collaboration has been an adventure, and dedication and motivation have been key. The tutor learns as much as the student. Undoubtedly, I would repeat the mentoring experience.
Supporting someone at a distance is not easy. Our collaboration has been an adventure, and dedication and motivation have been key. The tutor learns as much as the student. Undoubtedly, I would repeat the mentoring experience.
Lucreacia de González 
Founder of Casa Cotzal, Guatemala 
Handmade articles
Handmade articles
That a team of professionals with such dedication helped me make my own website is the best gift that I could have received. I couldn't have done it alone. Having been prepared to sell online in 2020 has made sales possible since the beginning of the pandemic. And it continues to be like that.
That a team of professionals with such dedication helped me make my own website is the best gift that I could have received. I couldn't have done it alone. Having been prepared to sell online in 2020 has made sales possible since the beginning of the pandemic. And it continues to be like that.
Rebeca Zamora 
Founder of Gato Negro, Costa Rica 
Jewelry
Jewelry
I am very excited to be able to pass on experience and knowledge to a motivated colleague. It would be great to replicate the E-commerce Leadership Programme at a wider scale, including more mentees. I really like to see how my student responds to the advice I give her.
I am very excited to be able to pass on experience and knowledge to a motivated colleague. It would be great to replicate the E-commerce Leadership Programme at a wider scale, including more mentees. I really like to see how my student responds to the advice I give her.
Anna Sophia Reyes 
Founder of Achiote, Guatemala 
Food company
Food company
This project has managed to drastically change the vision of businesswomen and their way of doing business. Today, they are businesswomen with a more open mind, more confident of their abilities and much more motivated to be the pioneers in Nicaragua in entering the world of electronic commerce.
This project has managed to drastically change the vision of businesswomen and their way of doing business. Today, they are businesswomen with a more open mind, more confident of their abilities and much more motivated to be the pioneers in Nicaragua in entering the world of electronic commerce.
Yudyth Cerda 
Business Intelligent Specialist at Association of Producers and Exporters of Nicaragua (APEN) 
Import-Export
Import-Export

Sustainable Development Goals

This project contributes to the following Sustainable Development Goals, as defined by the 2030 Agenda for Sustainable Development.

<p><strong>Central America: Women and E-commerce</strong></p><p>The project Linking Central American Women Business Enterprises (WBEs) with the Global Gifts and Home Decoration Market aims to improve the export performance of women-led-enterprises from Central America to sell online.</p><p>The project beneficiaries are women-led-companies involved in the sale and export of handicrafts for the gift and home decoration industries from Costa Rica, El Salvador, Honduras, Nicaragua and Panam&aacute;.</p><p>The project funded by the European Union (EU) has been implemented between 2018 and 2021 by the International Trade Centre (ITC) in collaboration with the Secretariat for Central American Economic Integration (SIECA) and in partnership with national organizations.</p><p>To achieve its objective, the project has produced five immediate results as follows:</p><ul><li>WBEs have increased their export business management skills for online commercialization.</li><li>WBEs&rsquo; products and services have exhibit enhanced design, quality and compliance with market trends and customers&rsquo; demands</li><li>WBEs have developed high quality digital and promotional material.</li><li>WBEs have established connections with business partners through increased presence on the Web</li></ul><p>WBEs have acquired the technical know-how to fulfil electronic buyers&rsquo; orders.</p>

Type
Project
Social media
Date
-
External ID
A314
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On
Enhancing Transparency and Traceability of Sustainable Textile Value Chains
Contact
First name
Duc
Last name
Dang
Email
dang@intracen.org
Body

Sustainable Development Goals

This project contributes to the following Sustainable Development Goals, as defined by the 2030 Agenda for Sustainable Development.

<p>Clothing is one of the largest industries in the world economy employing 60 to 75 million people worldwide. The negative social and environmental impacts of the fashion industry have been well documented, demonstrating that these impacts mostly occur within the upstream portion of the value chain. Improving traceability is a priority in order to determine how and where parts and components in production processes have been sourced and what are the environmental, social and health risks in the value chain. The action will support enhanced transparency and traceability in garment value chains, through the development of an IT &apos;track and trace&apos; platform that offers customized and open self-assessment and data sharing solutions for value chain stakeholders. Alongside the implementation of this platform, ITC will deliver a training and continuous improvement programme and, in collaboration with private sector partners, implement in a subset of textile and garment oriented countries.</p>

Type
Project
Date
-
External ID
B893