Cabo Verde

ECOWAS: Strengthening agri-food trade in the region through institutional coordination and business support
Contact
First name
Yared
Last name
Befecadu
Email
befecadu@intracen.org
Body

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26 March 2024

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<p>The ECOWAS Agricultural Trade (EAT) programme, funded by the Federal Ministry of Economic Cooperation and Development (BMZ), &quot;One World &ndash; No Hunger&quot; special initiative, is a crucial component of the German-ECOWAS cooperation and implemented by The Deutsche Gesellschaft f&uuml;r Internationale Zusammenarbeit GmbH (GIZ) and The International Trade Centre (ITC). This initiative is designed to tackle regional policy coordination, economic integration and food security, focusing on enhancing intra-ECOWAS agro-food-trade.</p><p><br></p>

Type
Project
Date
-
External ID
C232
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Supportive business ecosystem: Institutions and Ecosystems for Business Support
Contact
First name
Saskia
Last name
Marx
Email
marx@intracen.org
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Sustainable Development Goals

This project contributes to the following Sustainable Development Goals, as defined by the 2030 Agenda for Sustainable Development.

<p><a name="_Hlk155357558"><span style="color: rgb(97, 189, 109);">Business support organizations (BSOs) are critical actors in an ecosystem of business support, categorized by the formal and informal connections among service providers that recognises and takes advantage of shared objectives and complementary strengths.</span></a></p><p><span style="color: rgb(97, 189, 109);">ITC has developed a unique centre of excellence in the establishment, improvement and connectedness of business support organizations. This work with BSOs is embedded as a core service area for ITCs strategy and recognises the role that BSOs play in delivering results to all stakeholders through their ability to create scale, systemic change and sustained results</span></p><p><span style="color: rgb(97, 189, 109);">In this strategic cycle (22-25), ITC will continue to serve a broad range of BSOs including those active in ITC&rsquo;s priority impact areas of youth entrepreneurship, green trade, digitalisation and gender, with managerial and operational solutions, but also invest more in ecosystem level interventions, and make use of digital channels for efficiency, scale and value.</span></p><p><span style="color: rgb(97, 189, 109);">This docu<span>ment sets out a 4-year perspective (2022-20225) and 4 strategic objectives for supportive business ecosystems with, specific outputs and activities describing the year-on-year contribution of W1 funding to the strategic core service area 2.</span></span></p>

Type
Project
Date
-
External ID
C130
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ECOWAS: West Africa Competitiveness Programme (WACOMP)
Contact
First name
Yared
Last name
Befecadu
Email
befecadu@intracen.org
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Expanding West African trade 

The West African Competitiveness Programme, or WACOMP, harnesses the expertise of the International Trade Centre (ITC) to increase regional integration through trade. We promote conducive business environments and greater participation of the private sector in a public-private dialogue on trade policy.

Our regional programme concentrates on improving micro, small and medium-sized enterprises’ access to secure investments and improving their regional reach. We also work to advance production and processing in the agro-food industry.

To improve business performance and value chain connectivity, we are reinforcing national trade and investment support institutions as well as supporting the ECOWAS Trade Promotion Organisations Network to share best practices and insights.

WACOMP also operates national programmes in Guinea, Senegal and Sierra Leone, which advance particular national priorities. 

Business tools 

We are extending the use of ITC technological tools to gather comprehensive information in the region.

The WACOMP Observatory is a monitoring tool for the trade competitiveness of West African countries, aiding policymakers in defining trade policies and supporting local SMEs in integrating into regional value chains. The Trade Obstacles Alert Mechanism (TOAM) identifies existing trade barriers with the goal of addressing them to improve regional trade flows. 

Additionally, ITC has integrated the ECOWAS trade map tool (ECOTIS) on the ECOWAS Commission’s website. This tool assists in tracking trade performance and capitalizing on potential trade opportunities in the region.  

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WACOMP Regional

WACOMP Regional 12 12 July 2021

Testimonials

The first training session was a mind-opener to the growth opportunities that exist in other African markets. My team looks forward to learning more on how we can build resilience as we scale up.
The first training session was a mind-opener to the growth opportunities that exist in other African markets. My team looks forward to learning more on how we can build resilience as we scale up.
Kwesi Kwofie
DATAWARE
Technology and services company
Technology and services company
Above all, the trainings have enabled us to see our strategies from a new angle, consider export possibilities, and to think about different scenarios. Today, with our selection, which my team and I are very proud of, we hope that the tools that will be made available to us will enable us to further strengthen our strategy and be able to sell in the sub-regional market.
Above all, the trainings have enabled us to see our strategies from a new angle, consider export possibilities, and to think about different scenarios. Today, with our selection, which my team and I are very proud of, we hope that the tools that will be made available to us will enable us to further strengthen our strategy and be able to sell in the sub-regional market.
Aichatoun Amadou Toure
CODESIGN
Technology and communication start-up
Technology and communication start-up
Through the WACOMP trainings, we discovered insidious actions that we were carrying out without much attention. This has led us to review our commercial approaches. I appreciate the open-mindedness of the facilitators and participants as well.
Through the WACOMP trainings, we discovered insidious actions that we were carrying out without much attention. This has led us to review our commercial approaches. I appreciate the open-mindedness of the facilitators and participants as well.
Fabrice Sonzahi
AFRIX
Open data and AI technology company
Open data and AI technology company
Both the B2B and the trade fair were very essential to our individual businesses as we had a positive connection with potential buyers and companies. The only source of knowledge is experience.
Both the B2B and the trade fair were very essential to our individual businesses as we had a positive connection with potential buyers and companies. The only source of knowledge is experience.
Nyakeh Abdulai
Sinava Women Agricultural Development Association (SiWADA)

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Previous projects

WACOMP Guinea

In retrospect, the Pineapple Sector Revival Project (REFILA) emerges as a pivotal WACOMP initiative, championed by ITC. 

The project sought to revitalize Guinea's pineapple industry by optimizing the entire value chain, fostering sustainable economic growth, and creating a conducive business environment. During the project, 327 tonnes of pineapple were exported in Africa and internationally 

As a result of the project, 14 businesses were launched thanks to ITC' support, including three owned by women owned. Networking activities led to 339 business contacts  reported by beneficiaries. 

As an implementing partner, the ITC strategically facilitated Guinean pineapple access to international markets through market identification, robust marketing plans, client support in new export ventures, and crucial linkages with target markets. 

The project spotlighted Guinea's diverse pineapple varieties, emphasizing the potential for niche markets and international exports. 

Crucially, the initiative was made possible through the support of the United Nations Industrial Development Organization and the Comité de Liaison Europe-Afrique-Caraïbes-Pacifique. 

With a focus on the Baronne de Rothschild and smooth Cayenne varieties, the project sought to position Guinea prominently in the global pineapple market. 

WACOMP Guinea resources

Videos from previous projects

WACOMP Guinée

WACOMP Guinée 13 7 December 2022

Sustainable Development Goals

This project contributes to the following Sustainable Development Goals, as defined by the 2030 Agenda for Sustainable Development.

<p><span>The overall objective of the regional programme is to &lsquo;&rsquo;Strengthen the competitiveness of West Africa through an enhanced level of production, transformation and export capacities of the private sectors in line with the regional and national industrial and SME strategies&rsquo;&rsquo;. The specific objective is &lsquo;&rsquo;to improve the performance and growth of selected priority sectors and value chains and related services by stimulating their contribution to industry, regional trade and exports&rsquo;&rsquo;. The intervention of ITC in the form of the West Africa Competitiveness Programme (WACOMP) will entail the implementation of the activities related to&nbsp;</span><span>the promotion of better regional linkages among selected value chain, support to</span>&nbsp;<span>key regional intermediary organizations, the reinforcement of industrial competitiveness in the region, and the establishment of the West African Competitiveness Observatory and related business tools.</span></p>

Type
Programme
Projects
Guinea: Relance de la filière ananas (REFILA)
Sénégal: Programme d'appui à la Compétitivité de l’Afrique de l’Ouest (PACAO)
Sierra Leone: West Africa Competitiveness Programme
Date
-
External ID
B537
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Sub-Saharan Africa
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While multi-dimensional poverty remains high in sub-Saharan Africa, the continent's high growth rates and youthful demographics make it an attractive investment destination. Big opportunities exist to create jobs, boost incomes and reduce poverty by connecting African small and medium sized enterprises (SMEs) to international trade and increasing local value addition to Africa’s assets in agrifood, manufacturing and services. ITC’s emphasis on digital connectivity and the green transition is helping transform digital landscapes across Sub Saharan Africa with our support to tech startups and tech hubs.

Geographic priority (for relations)
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External ID
SSA
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-240012808
Small island developing states
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ITC recognizes that small island developing states (SIDS) face an unique set of challenges, particularly their vulnerability to external shocks. ITC works with SIDS to improve their export performance through regional collaboration, focused sectoral programmes, institutional support and strengthening the private sector. We also assist these states to trade mainly agricultural products that are attractive to niche markets that demand products proven to be sustainable economically, socially and environmentally.

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G58
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985506429
Africa
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ITC’s One Trade Africa initiative supports the implementation of the African Continental Free Trade Area (AfCFTA), empowering African enterprises, especially women- and youth-led businesses, to access market opportunities from continental integration. The initiative is an integrated package of technical assistance solutions that ITC is offering to the African business community operating in both the formal and informal sectors.

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513780906
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RAF