Viet Nam

Digital Export Enablement Programme (DEEP) for ASEAN Small Businesses
With DEEP, MSMEs from ASEAN will take full advantage of the digital trade opportunities to grow and scale their business internationally.
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Embracing new digital trade opportunities

The International Chamber of Commerce (ICC), Google and the International Trade Centre (ITC) collaborate for the Digital Export Enablement Programme (DEEP) for small businesses in the ASEAN region (Association of Southeast Asian Nations).

By equipping them with digital, export-relevant skills, the programme will help 1,000 micro, small and medium-sized enterprises (MSMEs) from across ASEAN member states to grow their business internationally. 

We see a future where every small business from ASEAN can take full advantage of digital trade opportunities to scale their business internationally.

Driven by our belief in the power of cross-border commerce, DEEP is facilitating a unique cross-border entrepreneurial journey for small businesses from Southeast Asia, by delivering a series of trainings, access to digital platforms and practical workshops/sessions that will strengthen the capacity of MSMEs from 10 ASEAN markets and will enable them to engage in cross-border digital trade.

The hybrid training programme will cover the fundamentals of market research as well as developing skills in digital marketing and creating digital export strategies for firms. 

 

Why should small businesses apply? 


You’ll become part of a network of entrepreneurs and experts, and benefit from: 

  • Coaching on market research to identify and compare trade opportunities;

  • An online self-driven e-commerce course tailored for small businesses;

  • Access to a global e-commerce community of free resources;

  • Coaching on digital marketing (only for the most motivated 150 businesses!);

  • Access to Google ads credits and/or Google consultation support for eligible SMEs;

  • A certificate from ICC, Google and ITC upon completion of the programme.


If you’d like to participate in the programme, you must: 
  • Be a micro, small or medium-sized business of up to 100 employees. 

  • Be located in one of the ASEAN countries (Brunei, Myanmar, Cambodia, Indonesia, Laos, Malaysia, the Philippines, Singapore, Thailand and Viet Nam).

  • Have at least one business online channel (website, marketplace store, social media account).

  • Have a strong interest in/or plan to explore markets in the ASEAN region and beyond. 


Companies are invited to apply by April 30th. Applications will be reviewed by the Programme Steering Committee (ICC, Google, ITC) according to the criteria. The training will start in mid-May for a duration of 3 months. More detailed information will be provided to successful firms in the application process. 

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Header color
Blue
Audience (for relations)
ITC tools (for relations)
Contact
First name
Anna
Last name
JANKOWSKA-ERIKSSON
Email
ajankowska@intracen.org
First name
Cristina
Last name
COLLADO MARTI
Email
ccollado@intracen.org
SheTrades Vietnam Hub: Supporting Vietnamese women-led businesses to Build Forward Better

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Header color
Cyan
Country (for relations)
Project (for relations)
Event type
Training
External ID
TP-HU7558
Contextual tags
Overview

<p>Virtual bootcamp to support Vietnamese women entrepreneurs to build forward better</p><ul><li>Topics covered: Special financial offerings for women during Covid-19, assessing gaps in financing needs, crisis management toolkit and SheTrades Virtual learning, grasping customer trends and market routes to position your products in local and international markets, how to use ITC Trade Maps, enhancing branding and communications</li></ul>

Global: Climate competitiveness: Building opportunities in the green economy for emerging and developing countries
Contact
First name
Alexander
Last name
Kasterine
Email
kasterine@intracen.org
Body

Implementing partners

Sustainable Development Goals

This project contributes to the following Sustainable Development Goals, as defined by the 2030 Agenda for Sustainable Development.

<p>The project aims to increase the engagement of six developing and emerging countries in the Trade and Environment Structured Sustainability Discussions (TESSD) at the World Trade Organization (WTO). The project will carry out research in partnership with countries on the role of trade in supporting climate change mitigation and adaptation objectives. It will support countries on the basis of this research and multistakeholder consultations to make submissions to TESSD in the form of best practices, lessons learnt, common regional approaches on standards etc. Furthermore, the project will help countries to understand the range of trade related climate measures facing MSMEs and the strategies to help compliance with them.</p>

Type
Project
Date
-
External ID
C190
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Off
Commonwealth+: Increasing participation of women owned businesses in trade (SheTrades)
Contact
First name
Michelle Ayu Chinta
Last name
Kristy
Email
kristy@intracen.org
Body

Resources

Sustainable Development Goals

This project contributes to the following Sustainable Development Goals, as defined by the 2030 Agenda for Sustainable Development.

<p>SheTrades Commonwealth + project aims to foster an enabling business ecosystem by promoting inclusive policy and data and engaging business support organizations, private-sector partners, and women-led businesses in the Commonwealth countries. <span>&nbsp;</span>The project will focus on scalability and immediate results by strengthening the functionalities and diversifying services of the SheTrades Initiative globally through SheTrades Outlook and SheTrades Hubs. This project will build upon the previous phase of the SheTrades Commonwealth project that has been ongoing since 2018, over which time sustainable networks of stakeholders at both ecosystem and SME levels have been built and sustained.&nbsp;</p>

Type
Project
Date
-
External ID
C185
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Off
Cambodia, Lao PDR, Mongolia and Viet Nam: Conversion of ITC e-learning courses into national language versions
Contact
First name
Raphael
Last name
Dard
Email
dard@intracen.org
Body

Sustainable Development Goals

This project contributes to the following Sustainable Development Goals, as defined by the 2030 Agenda for Sustainable Development.

<p>As part of its &ldquo;Support of Regional Economic Cooperation in Asia&rdquo; (SRECA) Project, GIZ requested the assistance of ITC to set up several SME Trade Academy online courses on trade integration topics and make them available in the four focus countries in their respective national languages. This is taking place in the context of efforts by SCRECA partners to provide online capacity building solutions following the COVID-19 outbreak.</p>

Type
Programme
Date
-
External ID
C024
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Off
Global: Enhanced transparency and simplified trade formalities for business competitiveness
Contact
First name
Pierre
Last name
Bonthonneau
Email
bonthonneau@intracen.org
Body

Sustainable Development Goals

This project contributes to the following Sustainable Development Goals, as defined by the 2030 Agenda for Sustainable Development.

<p>The objective of this project is to enhance the functionalities and effective use of Trade Facilitation Portals by beneficiary countries with a view to create a more conducing cross-border environment for traders through improved transparency and simplified trade formalities.<span>&nbsp;This project builds upon ITC - UNCTAD longstanding partnership in the area of trade facilitation and creates opportunities for further build synergies across the agencies&apos; respective technical assistance offering.</span></p>

Type
Project
Date
-
External ID
C112
Highlighted
Off
Inclusive trade: SheTrades initiative
Contact
First name
Judith
Last name
Fessehaie
Email
jfessehaie@intracen.org
Body

Context

What is the SheTrades Initiative? 

Our SheTrades Initiative has changed the economic lives of three million women in 30 countries by connecting them to markets. We have opened 12 regional hubs across Africa, Asia, South America, the Caribbean and Europe, and we continue to grow. 

The Initiative centres on empowering women engaging in international trade and creating a women-inclusive fairer business ecosystem. We help them overcome barriers and, with them, identify areas that urgently need to be addressed. 

Consultations with global thought leaders reveal persisting barriers between key actors and the building blocks of women’s enterprise development: gender-disaggregated research, inclusive policy, skills development, access to markets and finance.  

SheTrades works across countries, regions and stakeholders to champion quality data on women’s participation in trade. We work with policymakers to level the playing field for women, leverage partnerships with the public and private sectors, and connect women to markets and learning opportunities through our one-stop online platform, SheTrades.com.  

The Initiative is a proud contributor to the UN Sustainable Development Goals (SDGs). 

 

ITC SheTrades beneficiary works with over 50,000 smallholder farmers to turn avocado rejects into high-quality oil that is exported to Europe, US, and Asia.

Video

6 July 2022
Faces of SheTrades

Video playlists

Resources

Sustainable Development Goals

This project contributes to the following Sustainable Development Goals, as defined by the 2030 Agenda for Sustainable Development.

<p><strong>ITC FOR EVERY WOMAN, EVERYWHERE.&nbsp;</strong></p><p><span lang="EN-GB">ITC recognizes that Gender Equality is a right in and of itself and a requisite for sustainable development. All women everywhere have the right to a decent income, employment, working conditions and a choice and voice in shaping their economic context. Over the next four years, ITC will support a broad universe of women (entrepreneurs, producers, workers, young women, small-scale cross border traders), by leveraging trade and public procurement, mobilising SheTrades Hubs and high-level champions, and tapping into partnerships. The implementation strategy will be scaled up, inclusive, results-oriented and future-focused.<br></span></p><p><span lang="EN-GB">ITC&rsquo;s 2022-2025 Strategic Plan identifies gender as one of the five impact areas to deliver an inclusive, prosperous and sustainable future.&nbsp;</span></p><p><span lang="EN-GB">&nbsp;</span><span lang="EN-GB">Our Vision by 2025 is as follows:</span></p><p><span lang="EN-GB"><span>1.<span>&nbsp; &nbsp; &nbsp; &nbsp;</span></span></span><span lang="EN-GB">ITC is recognised as an <strong>agenda-setter</strong> on empowering women to trade, through the SheTrades Initiative&nbsp;</span></p><p><span lang="EN-GB"><span>2.<span>&nbsp; &nbsp; &nbsp; &nbsp;</span></span></span><span lang="EN-GB">Through ITC support, <strong>BSOs, market partners and financial institutions</strong> develop world-class women in trade programmes&nbsp;</span></p><p><span lang="EN-GB"><span>3.<span>&nbsp; &nbsp; &nbsp; &nbsp;</span></span></span><span lang="EN-GB">Women <strong>trade more</strong> and on <strong>better terms</strong>, hold more <strong>decent jobs</strong>, and a stronger <strong>voice</strong> in trade&nbsp;</span></p><p><span lang="EN-GB"><span>4.<span>&nbsp; &nbsp; &nbsp; &nbsp;</span></span></span><span lang="EN-GB">ITC is a <strong>trusted and effective partner</strong> to deliver on the A4T/gender agenda&nbsp;</span></p><p><span lang="EN-GB"><span>5.<span>&nbsp; &nbsp; &nbsp; &nbsp;</span></span></span><span lang="EN-GB">ITC has an <strong>effective coordinated response</strong> to addressing the trade and gender challenge</span></p>

Type
Programme
Projects
SheTrades Latin America: Supporting women businesses‘ transition towards the post COVID digital age
SheTrades Hub Gambia
Egypt: SheTrades (AfTIAS)
AfCFTA: Empowering women in the AfCFTA - Phase 2 (SheTrades)
SheTrades Morocco
SheTrades West Africa
SheTrades Zambia
SheTrades and UPS partnership
SheTrades and UPS
Global: SheTrades Connect
SheTrades and Mary Kay
SheTrades Zambia: Increasing the participation of women in trade
SheTrades: Trade Impact Group - WTO
SheTrades: using data to address constraints to extra-EU trade
SheTrades: Empowering African women through e-commerce
SheTrades: Empowering women and boosting livelihoods through agricultural trade: Leveraging the AfCFTA
SheTrades: Accelerator Programme for women entrepreneurs in the Apparel, Accessories and Home Décor sector
Asia Pacific: Facilitating women’s economic empowerment and entrepreneurial skills development (SheTrades)
Gulf region: Harnessing the economic potential of women entrepreneurs in the Gulf Cooperation Council countries (SheTrades)
Date
-
External ID
C131
Highlighted
On
Global: Advancing Women’s Economic Empowerment (SheTrades)
Contact
First name
Aida Lizbeth
Last name
Becerra Garza
Email
abecerra@intracen.org
Body

Sustainable Development Goals

This project contributes to the following Sustainable Development Goals, as defined by the 2030 Agenda for Sustainable Development.

<p>The &quot;SheTrades - Asian Development Bank: Advancing Women&rsquo;s Economic Empowerment&quot; project aims to enhance the economic empowerment of women entrepreneurs in Asian countries.&nbsp;</p><p>The project seeks to foster a more equitable financial environment for women by capacitating selected ADB partner banks with gender financing methodologies and good practices. This entails training the partner banks in the development, implementation, and fortification of gender-lens financing strategies, aiming to better address the financial needs of women-led businesses.</p><p>The intervention will also make existing resources accessible to Asian women, by translating SheTrades Academy online training modules into Bengali, Russian, and Vietnamese. This translation endeavour aims to provide crucial information to Bengali, Vietnamese, and Russian-speaking women entrepreneurs in ADB countries (Armenia, Azerbaijan, Georgia, Turkmenistan, Tajikistan, Kazakhstan, Uzbekistan and Kirgizstan), spanning the spectrum from start-ups to established businesses, fostering the enhancement of their business acumen for improved participation in regional and global value chains.</p><p><br></p>

Type
Programme
Funding partners
Date
-
External ID
C162
Highlighted
Off