Rwanda

EU-EAC Market Access Upgrade Programme - MARKUP
Contact
First name
Taurai Kevin
Last name
Musa
Email
musa@intracen.org
Body
Ally Lukindo, a small-scale black pepper farmer together with his family at their home in Tanzania
Ally Lukindo, a small-scale black pepper farmer together with his family at their home in Tanzania
Daniel Msirikale

Helping East African Community farmers prosper.

Thanks to the training provided by ITC through MARKUP, farmers in the East African Community (EAC) have learned how to assess the qualities of their coffee and negotiate a price, they have learned cocoa fermentation techniques, and they have also become skilled in marketing, branding and exporting their products.

MARKUP supports small businesses in a variety of sectors, including avocado, cocoa, coffee, horticulture, spices and tea. We work to identify and eliminate barriers to their trade, improve their competitiveness and help provide access to finance and investment.  

Through our work in Burundi, Kenya, Rwanda, Tanzania and Uganda, we have:

  • Impacted the lives of more than 2,800 beneficiaries in EAC countries
  • Improved the export capacities of 780 companies
  • Helped 71 companies in the EAC countries generate at least $10.5m in exports
  • Assisted 79 companies in EAC countries to access $10 m in new funding
  • Facilitated more than $1 million of European investment in EAC based companies
  • Improved services of 16 regional and national institutions to member companies
  • Improved 12 trade-related policies, strategies and regulations in Kenya, Tanzania and Rwanda
Thanks to the training by MARKUP I learned how to cup and assess the quality of my own coffees, which is so important for coffee farmers! Now I know what our coffees are worth, I am confident at the negotiating table, I know how to speak their language.
Thanks to the training by MARKUP I learned how to cup and assess the quality of my own coffees, which is so important for coffee farmers! Now I know what our coffees are worth, I am confident at the negotiating table, I know how to speak their language.
Gloria Gummerus
Sakami Coffee, Kenya
Prior to the training, we didn't even have a single fermented bean in our cooperative, none of our farmers knew how to do it in the advanced method, and after our training with our farmer cooperatives, members now know how to do fermentation.
Prior to the training, we didn't even have a single fermented bean in our cooperative, none of our farmers knew how to do it in the advanced method, and after our training with our farmer cooperatives, members now know how to do fermentation.
Bukama Francis
Bwamba Cocoa Growers Cooperative Society Limited, Uganda
MARKUP has helped us a lot. We knew exporting spices was difficult. Now with the knowledge of MARKUP I promise every export will be done without any problem.
MARKUP has helped us a lot. We knew exporting spices was difficult. Now with the knowledge of MARKUP I promise every export will be done without any problem.
Joyce Mmari
MEDFOODS, Tanzania
MARKUP increased our knowledge on best practices and helped reduce the number of rejected produce due to non-conformity. Thanks to the pre-sorting of produce at the farm level, the quality of the harvest has improved considerably. The company Effective M&N is now receiving higher volumes of quality French beans, which have potential for the export market.
MARKUP increased our knowledge on best practices and helped reduce the number of rejected produce due to non-conformity. Thanks to the pre-sorting of produce at the farm level, the quality of the harvest has improved considerably. The company Effective M&N is now receiving higher volumes of quality French beans, which have potential for the export market.
Daniel Muzungu
Effective M&N, Rwanda
We have come a long way. Switching from word-of-mouth marketing to a solid marketing strategy has been a rewarding experience.
We have come a long way. Switching from word-of-mouth marketing to a solid marketing strategy has been a rewarding experience.
Lorraine Girinka
Kalico Coffee, Burundi

Video playlist

Documents

Sustainable Development Goals

This project contributes to the following Sustainable Development Goals, as defined by the 2030 Agenda for Sustainable Development.

<p>The Market Access Upgrade Programme (MARKUP) is a regional initiative aiming at improving market access to the European Union (EU) and the East African region for five East Africa Community (EAC) partner countries - Burundi, Kenya, Rwanda, Tanzania and Uganda - agro-industrial crop and horticultural sectors. MARKUP is funded by the EU 11th European Development Fund over the period 2018-2022. The Program will be implemented by various partners, including ITC, GIZ, UNIDO and other partners that will be selected by the EAC Partner States. &nbsp;The intervention of ITC will entail the implementation of the activities to improve product quality compliance, value addition, access to finance and business promotion as well as business advocacy to facilitate trade in the EAC region.&nbsp;</p><p><a name="_ftn7" title="" href="#_ftnref7"></a></p><p><a name="_ftn7" title="" href="#_ftnref7"></a></p>

Type
Programme
Projects
Burundi: Market Access Upgrade Programme - MARKUP
Social media
Date
-
External ID
B383
Highlighted
On
Sub-Saharan Africa
Contextual menu
Show
Body

While multi-dimensional poverty remains high in sub-Saharan Africa, the continent's high growth rates and youthful demographics make it an attractive investment destination. Big opportunities exist to create jobs, boost incomes and reduce poverty by connecting African small and medium sized enterprises (SMEs) to international trade and increasing local value addition to Africa’s assets in agrifood, manufacturing and services. ITC’s emphasis on digital connectivity and the green transition is helping transform digital landscapes across Sub Saharan Africa with our support to tech startups and tech hubs.

Geographic priority (for relations)
Header color
Cyan
External ID
SSA
Import hash
1250090209
Landlocked developing countries
Contextual menu
Show
Body

ITC delivers customised solution for landlocked developing countries (LLDCs) that confront particular trade development challenges and works to effectively integrate them into the global trading system. Although they lack territorial access to the sea, these countries can overcome trade barriers by joining regional and global value chains, improving diversification, enacting sound trading policies and improving their logistics, infrastructure and institutions.

Geographic priority (for relations)
Header color
Cyan
External ID
G57
Import hash
-186909489
Least developed countries
Contextual menu
Show
Body

We deliver customized solutions for least developed countries (LDCs), enabling them to increase their participation in the global economy and reach development goals through exports. We focus on creating access to digital technologies and capabilities in LDCs, where current internet penetration is at 27%, as this is increasingly critical to ensure opportunities are universally shared. We also assist LDCs in their bid for WTO membership, and support their implementation of WTO agreements.

1 %
LDCs' share of global trade
95 %
of all jobs in LDCs are in small businesses
90 %
of all companies globally are small businesses
100+ projects
implemented by ITC in 43 LDCs
Geographic priority (for relations)
Flagship events (for relations)
Topic (for relations)
Header color
Cyan
External ID
G05
Import hash
-8485947
Africa
Contextual menu
Show
Body

ITC’s One Trade Africa initiative supports the implementation of the African Continental Free Trade Area (AfCFTA), empowering African enterprises, especially women- and youth-led businesses, to access market opportunities from continental integration. The initiative is an integrated package of technical assistance solutions that ITC is offering to the African business community operating in both the formal and informal sectors.

Region (for relations)
Header color
Cyan
Import hash
1631061658
External ID
RAF